Tourism Marketing Officer at Uasin Gishu County Government

Advert Number UGC/CPSB/TMO/07/21 

QUALIFICATIONS,REQUIREMENTS, DUTIES AND RESPONSIBILITIES

1. Basic Salary Scale: Ksh. 38,270 – 51,170 (CPSB 09)
2. House Allowance: Ksh.12, 800 pm
3. Commuter Allowance: KShs. 5, 000 p.m.
4. Medical Cover: As provided by the County Government
5. Terms of Service: Permanent and Pensionable

Duties and Responsibilities

• Development of county tourism marketing and communication strategy
• Develop content for tourism website, put in place monitoring measures to ensure its maintenance and regular updating
• Develop and implement county brand marketing in collaboration with relevant departments
• Develop county marketing collaterals for use in general and specific advertisement for county’s tourisrn attractions and features
• Identify tourism investments opportunities for action by the relevant department
• Liaise with tourism partners, to assist in the development and production of appropriate products and services that align with the county’s marketing approach
• Promote homestay tourism in the county
• Assist in the identification of global target groups and niche markets and work with industry partners to assist in the development of products and services that meet the scientifically demands of these markets.,
• Carry out analysis of source of complaints from visitors and communicate with partners to find solutions to the same
• Ensuring that appropriate mechanisms are in place for all product development initiatives undertaken
• Work with tourism partners to assist in broadening the diversity of tourism products and services offered and available
• Monitoring and analyzing tourism market trends
• Provide timely information on product and service development offerings to representatives and partners in the tourism sector
• Any other duties that may be assigned from time to time

Requirements for Appointment

• Bachelor’s degree in Tourism Marketing, Business Administration or a strongly related marketing discipline or any other related course
• At least 3 years working experience in the tourism industry
• Knowledge of local tourism and hospitality industry
• Good leadership, organizational and communication skills
• Demonstrate high degree of professional competence, managerial ability and people management skills
• Be computer literate