Trade Marketing Manger - Nairobi at Brites Management

Duties and Responsibilities

• Allocate and monitor agent’s sales targets monthly in order to achieve set growth targets.
• Signing of joint business plans with assigned agents in order to achieve set sales targets.
• Listing of new products in all allocated agents in order to achieve the set availability standards.
• Payment collections from the assigned agents in order to ensure a smooth order fulfilment process.
• Enhance visibility of company products in all assigned minimarts, supermarkets and shops through the implementation of the set visibility standards in order to drive sales.
• Ensure bike reps and trade development reps adhere to the assigned route plans in order to achieve the defined market coverage.
• Manage the performance of the bike reps and ensure their set sales targets per day are achieved as allocated.
• Ensure the allocated agents hit their monthly sales set targets by route riding with their sales reps and helping them push for more sales.
• Train, coach and mentor the allocated Motorbike Reps, Trade Development Representative and Direct Sales Representative on product knowledge while guaranteeing great customer and staff experience.
• Prepare and submit weekly and monthly reports on time for effective and informed decision.
• Access information from their dashboards and use the insights to drive delivery of the sales targets in their assigned regions
• Ensure all the assigned Motorbike Reps and Trade Development Reps submit their daily and weekly sales reports on time for the management to make informed sales decisions.
• Create business relationship within the assigned region, open and maintain customer and always
• defend the company image in the region in order to maintain good brand recognition and acceptance

Key Requirements Skills, experience and qualification

• Diploma/Degree in Sales and Marketing or Business Studies or relevant academic qualifications
• Four (4) years relevant sales experience in an FMCG environment
• Staff retention.
• Sales values per assigned channels in the region
• Listing of new products.
• Adherence to standards in the company’s trade strategy:
• Route Planning
• Smart Objectives setting
• Adherence to planned routes
• Adherence to availability, visibility, quality, promotion, persuasion, price standards in
• the assigned sales region
• Rates of collage, coverage and strike rates in the assigned sales region
• Evidence of coaching of line staff, and
• Evidence of positive change in the performance of line staff
• Customer management- collections vs Debtor days in the assigned region
• Market intelligence- competitor activities
• Customer satisfaction.
• Customer interactions.