Trade Sales Executive (Beverage Division) at Kenafric Industries

Main Purpose of the position:

• To help through distributors team in achieving Primary & Secondary sales target for the territory by covering market through implementing RTM execution & selling in Trade through regular route visit. 
• Merchandising the trade for better visibility and providing superior customer service to all potential sales 
• outlets by managing the team of PSR both Company & distributors.
• Objective Key Results for the position Include:
• Achieve the daily, weekly, and monthly sales targets both Primary & Secondary through self and 
• team of PSR by ensuring complete and proper coverage of the allocated outlets; Ensure that all 
• outlets are visited as per planned call in each outlet and make sure that they are well stocked 
• with all our brands and packages.
• Submit a daily/weekly/monthly sales report of yourself and PSR team to the management. 
• Work*with Self in the market to generate secondary sales from key customers including Subdistributors and Stuckists.
• Work*with PSR at least 6 days in the market and providing on job training to PSR.
• Ensure that trade offers / promotions and pricing are communicated to the trade.
• Merchandise by yourself & through the PSR team, displays, utilize the Point of Sales (P.O.S.) 
• materials, check the expiry dates in all outlets and rotate stocks whenever required.
• Lead the team of PSR through constant training, coaching while working with them in the Routes.
• Maintain call adherence such as calls completion 100%, strike rate 60% and new outlet by yourself and Team of PSRs.

The responsibilities will include:

• Help ASM in writing Annual Business Plan for the territory and the customers (Distributors/ 
• KCP) to forecast volume, revenue, and expense.
• Conduct regular business reviews with customers to build and maintain strong relationships 
• with key members of the Distributor's organization.
• Visit, create & maintain relations with high volume outlets (Key Account) and gain their 
• support and commitment to various initiatives for volume growth.
• Solve issues that arise during execution in order to eliminate complaints.
• Order management (Generation, tracking & Reporting Via RMS)
• Right Execution Daily by yourself and Team
• Ensure timely and proper promotion execution in the Trade
• Reporting Line – Area Sales Manager

Qualifications

• Bachelor’s degree / Diploma – Business related 
• At least 5 Years’ relevant experience in Beverage / FMCG sales
• Strong interpersonal, communication and analytical skills
• Proficiency in Microsoft Office such as Word, Excel & Power point