Social Media Marketing Associate at Vacay Holiday Deals

Social Media Associate duties and responsibilities

• Analyzing the company’s social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Using social media marketing tools to create and maintain the company’s brand
• Interacting with customers and other stakeholders via the company’s social media accounts
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Work with designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Present progress reports on a fortnight basis
• Social Media Associate requirements and qualifications
• At least 1 year of similar experience

Social Media Strategist using social media for brand awareness and impressions

• Excellent knowledge of Facebook, Twitter, LinkedIn, TikTok, Instagram, and other social media best practices
• Understanding of SEO and web traffic metrics will be an added advantage
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills