Videographer/Photographer at Janta Kenya

Job Description

The major role of the Videographer /Photographer will be to shape the Coral brand while formulating and executing new strategies to acquire new customers in our Market.

Key Responsibilities

Branding/ Imaging

•  Generating marketing material (artwork and copy) for new and existing products and services
•  Coming up with ideas for designs, fonts imagery
•  Overseeing production of adverts, newspapers and magazine advertisements, email campaigns/ marketing, websites, exhibition stands
•  Monitoring consumer reactions
•  Researching consumer markets, monitoring market trends and identifying potential areas in which to spend marketing funds, based upon consumer needs
•  Develop and help implement strategies for both new and existing products
•  Influence design and branding decisions
•  Updating and maintaining the company’s website
•  Organizing and executing any events the company wishes to participate in
•  Making recommendations and supporting the sales team with their marketing messages
•  Preparing marketing proposals and presentations for clients
•  Creating appealing artwork for the properties we are marketing to post on our listings, social media and other marketing media

Creativity and Innovation

•  Assist in the development of sales aids and other marketing material which the team will use as part of the sales process
•  Assist in developing marketing plans and strategies

 Content creation

•  Coming with new creative marketing ideas
•  Strategically searching for new marketing avenues that will offer value in reaching the company’s target market

Client Management

•  Ensuring artworks are approved before publishing them
•  Keeping neat records of all marketing activity undertaken including clippings of any print advertising

Publicity

•  Posting properties and marketing them on social media
•  Uploading and updating post content
•  Uploading property details/post content
•  Adding appealing photos of property and sharing information with relevant audience

Reporting

•  Assisting the marketing team to produce regular progress reports on the marketing plan (monthly, quarterly and annual)
•  Maintaining accurate records of signages employed by the company
•  Producing reports on feedback and success / failure / improvements to be made to all marketing campaigns including any exhibitions or events

Other

•  Assisting or covering for the other members of the marketing team when required
•  Any other duties as assigned by manager / director

Skill & Experience

•  Proven experience as a professional photographer and videographer
•  Excellent technical skills in operating professional photography and videography equipment.
•  Proficiency in photo and video editing software such as Adobe premiere and Photoshop.
•  Excellent communication and interpersonal skills.
•  Ability to work independently and manage multiple projects.