Business Development Officer at Optimum Hospital

Key Responsibilities

Revenue Growth and New Business

• Identify and pursue new business opportunities with corporate clients, insurers, NGOs and community groups
• Support onboarding of new corporate and institutional clients
• Track and report revenue from new business initiatives
• Take part in negotiations and proposal development, guided by the Head of Business Development

Patient and Client Acquisition

• Source new patients and clients through outreach, referrals, activations and partnerships
• Conduct field visits to corporates, schools, churches, NGOs and community organizations
• Coordinate client onboarding and service familiarization
• Maintain an updated pipeline of prospective clients and partners

Marketing Campaigns and Brand Awareness

• Support the planning and timely execution of digital, field, outreach and promotional campaigns
• Coordinate logistics for activations, medical camps and promotional events, and monitor campaign performance
• Support brand visibility, including content for social media and corporate communications
• Represent the organization professionally in marketing and community forums, and gather client feedback

Stakeholder Management, Reporting and Cost Control

• Build and maintain relationships with corporate clients, insurers, community leaders and referral partners
• Support CRM activities, partnership agreements and service utilization reviews
• Prepare periodic reports on leads, conversions, campaigns and partnerships, and share market intelligence on competitors, pricing and service gaps
• Run marketing activities within approved budgets and recommend cost-effective approaches

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field
• 2–4 years’ experience in business development or marketing, preferably in healthcare or the service industry
• Proven experience in client acquisition or sales support
• Certification in Sales, Marketing or Business Development is an added advantage
• Healthcare marketing exposure is preferred

Skills and Competencies

• Sales and lead generation
• Marketing campaign execution
• Client relationship management
• Market research and reporting
• Basic digital marketing knowledge
• Strong communication and presentation skills
• Negotiation and persuasion
• Results orientation, planning and organization
• Team collaboration and a customer-centric mindset