Current Opportunities at Qallann Marketing Agency

What You'll Do

• Develop and execute comprehensive paid media strategies across various digital channels, including DSP/programmatic advertising, display ads, and social media advertising (Facebook Ads Manager, Google Ads).
• Utilise data-driven insights to identify target audiences, optimize ad placements, and maximise ROI.
• Negotiate and secure the most effective ad placements and competitive rates with publishers and ad exchanges.
• Manage and optimise paid media campaigns, ensuring they align with client objectives and deliver measurable results.
• Track and analyse campaign performance metrics, generate detailed reports, and provide actionable recommendations for improvement.
• Stay up-to-date with the latest trends and technologies in the digital advertising landscape.
• Create visually appealing and informative data visualisations using Google Looker Studio and Google Slides to effectively communicate campaign performance and insights.
• Develop and deliver engaging presentations to clients, clearly articulating campaign strategies, results, and recommendations.
• Collaborate closely with clients to understand their business objectives and develop tailored paid media strategies.

We're Looking For

• Minimum 3 years of hands-on experience in paid media strategy and execution, with a strong focus on Facebook Ads Manager, LinkedIn Ads Manager, Google Ads, DSP/programmatic advertising, and display ads.
• Proficiency in using major DSP platforms (e.g., Google DV360, The Trade Desk) and ad servers.
• Deep understanding of programmatic advertising concepts, including real-time bidding, header bidding, and audience segmentation.
• Strong analytical skills and ability to leverage data to inform strategic decisions.
• Experience with various ad formats, including banners, native ads, video ads, and social media ads.
• Proficiency in using Google Looker Studio, Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant digital marketing tools.
• Excellent communication and interpersonal skills to collaborate effectively with team members and clients.
• A passion for digital marketing and a continuous drive to learn and stay updated on industry trends.
• Preferred: Google Ads or Facebook Blueprint certifications.

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What You'll Do

• Develop and implement comprehensive social media strategies aligned with client objectives.
• Create engaging and visually appealing content (text, images, and videos) that resonates with target audiences.
• Design and develop eye-catching graphics and visual assets for social media platforms.
• Write compelling copy for social media posts, captions, and ad copy.
• Manage social media calendars and schedule content across various platforms.
• Monitor and analyse social media metrics to measure campaign performance and identify areas for improvement.
• Engage with the target audience through comments, direct messages, and other social media interactions.
• Stay up-to-date with the latest social media trends, algorithms, and best practices.
• Create and edit high-quality video content for social media platforms.
• Feel comfortable appearing on camera for video content creation.

We're Looking For

• Minimum 2 years of hands-on experience in social media management and content creation.
• Strong graphic design skills and proficiency in design tools (e.g., Adobe Photoshop, Canva).
• Excellent writing and copywriting abilities to create engaging content.
• Understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their algorithms.
• Ability to manage multiple social media accounts and campaigns simultaneously.
• Strong analytical skills to measure and analyze social media performance.
• Excellent communication and interpersonal skills to collaborate effectively with clients and team members.
• A passion for social media and a continuous drive to learn and stay updated on industry trends.
• Video editing skills and experience creating video content for social media.
• Comfort and confidence appearing on camera for video content.