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  • Posted: Dec 18, 2024
    Deadline: Not specified
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    Gap Recruitment Services Limited is a leading recruitment firm in Kenya where International and local companies find just the right fit talent.
    Read more about this company

     

    Sales Executive - Central, Kenya

    Role Purpose:

    The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.

    Key Responsibilities

    Client Relationship Management:

    • Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
    • Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.

    Sales Growth:

    • Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
    • Develop and execute strategies to identify growth areas and maximize sales in assigned territories.

    Market Analysis:

    • Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
    • Use market insights to tailor sales approaches and strategies for premium and luxury clients.

    Performance Monitoring:

    • Track sales performance and institute corrective actions to achieve and exceed targets.
    • Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
    • Brand Representation:
    • Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
    • Participate in high-end events, tastings, and activations to support brand visibility and engagement.

    Qualifications and Experience:

    • Bachelors degree in Sales, Marketing, Business Administration, or a related field.
    • Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
    • Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
    • A deep understanding and appreciation of luxury alcoholic brands.

    Skills and Competencies:

    • Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
    • Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
    • Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
    • Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
    • Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
    • Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
    • Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.

    go to method of application »

    Trade Sales Manager

    Role Purpose:

    The Trade Sales Manager will oversee the activities of a designated sales channel, ensuring the implementation of effective sales and marketing strategies. This role involves managing a team of sales executives, driving growth in the FMCG and luxury beverage sectors, and building strong relationships with clients, including wholesalers, distributors, and on-trade outlets such as restaurants, bars, and clubs.

    Key Responsibilities:

    Sales Strategy and Execution:

    • Develop and implement sales strategies to achieve volume and profitability targets.
    • Execute marketing campaigns that enhance brand visibility and market reach.
    • Analyze market trends, competition, and consumer behavior to identify opportunities and challenges.
    • Achieve sales objectives by managing and growing the on-trade and wholesale channels.

    Team Management:

    • Lead and mentor a team of sales executives, setting clear objectives and ensuring performance targets are met.
    • Provide training and support to develop team skills in sales, product knowledge, and customer engagement.
    • Conduct regular team meetings and performance evaluations, addressing any issues promptly.

    Client Relationship Management:

    • Build and maintain strong relationships with clients, including on-trade outlets, wholesalers, and distributors.
    • Ensure consistent client support and handle any inquiries or issues professionally.
    • Represent the company at events, promotions, and in the nightlife sector to strengthen client engagement.

    Reporting and Analysis:

    • Prepare detailed monthly sales reports and performance analyses for the General Manager.
    • Monitor sales data to track progress and adjust strategies as necessary.

    Brand Management:

    • Strengthen the positioning and image of the company's brands, particularly luxury wines and spirits.
    • Ensure effective promotion and visibility of products in the target market.

    Qualifications and Experience:

    • Bachelors degree in Marketing, Business Administration, or a related field.
    • At least 3 years of experience in sales or marketing within the FMCG or beverage industry.
    • Proven experience managing on-trade outlets, wholesalers, and distributors.
    • Strong understanding of the luxury wines and spirits market.
    • Proficiency in English and Swahili.

    Skills and Competencies:

    • Strong leadership and team management skills.
    • Excellent communication and interpersonal abilities.
    • Extroverted personality with a passion for the nightlife industry (restaurants, bars, and clubs).
    • Strategic thinker with the ability to analyze market data and identify opportunities.
    • Ability to build effective relationships across all levels of the organization.

    go to method of application »

    Brand Manager - Luxury Alcoholic Beverages

    Key Responsibilities:

    Brand Management & Marketing (50%):

    • Develop and execute compelling brand plans aligned with the broader strategies, addressing local market opportunities and objectives.
    • Lead the execution of 360° brand programs (ATL/BTL) to drive growth and build brand equity.
    • Collaborate with regional teams to ensure local implementation of global/regional PR plans, trade activities, and marketing campaigns.
    • Oversee the creation and execution of large-scale activations, including media campaigns, pop-up events, and partnerships.
    • Develop and implement integrated communication strategies with the Communications Team and media agency.
    • Drive digital marketing initiatives, including social media activations and CRM, ensuring brand consistency.
    • Track performance and adjust strategies to optimize results.
    • Ensure proper brand representation during BTL activations and venue selection.

    Strategic Business Planning (20%):

    • Manage brand A&P in collaboration with the Market Manager, setting KPIs and tracking ROI.
    • Analyze program results and recommend adjustments to meet brand goals.

    Leadership and Education (20%):

    • Act as the local brand expert and lead team efforts in key brand projects and strategies.
    • Foster product expertise through training, market visits, and customer interactions.
    • Deliver internal brand training and uphold the brands image locally.

    Performance Management & Monitoring (10%):

    • Monitor monthly performance, identify issues and opportunities, and report on brand performance.
    • Utilize external data to analyze brand positioning relative to competitors.
    • Share monthly reports and insights by the 10th of each month.

    Qualifications:

    • Experience: Minimum of 5 years in brand management, marketing, or communications, preferably in the luxury goods, high-end beverages, or premium lifestyle sectors.
    • Industry Knowledge: Extensive experience with luxury brands, particularly in alcoholic beverages or related high-end consumer goods. A deep understanding of the luxury consumers mindset, values, and purchasing behavior is crucial.
    • Strategic Mindset: Strong ability to think strategically and creatively to drive growth in a competitive luxury market. Familiarity with the nuances of luxury brand development and consumer engagement is essential.
    • Communication Skills: Exceptional written and verbal communication skills with a sophisticated understanding of luxury brand storytelling and a keen eye for detail in all creative outputs.
    • Education: A degree in Marketing, Business, Communications, or related fields.
    • Passion for Luxury: A true passion for the world of luxury, fine spirits, and premium products. An innate understanding of the refined tastes and exclusive experiences that define a high-end brand.

    go to method of application »

    Sales Executive - Nairobi

    Role Purpose:

    The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.

    Key Responsibilities

    Client Relationship Management:

    • Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
    • Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.

    Sales Growth:

    • Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
    • Develop and execute strategies to identify growth areas and maximize sales in assigned territories.

    Market Analysis:

    • Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
    • Use market insights to tailor sales approaches and strategies for premium and luxury clients.

    Performance Monitoring:

    • Track sales performance and institute corrective actions to achieve and exceed targets.
    • Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
    • Brand Representation:
    • Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
    • Participate in high-end events, tastings, and activations to support brand visibility and engagement.

    Qualifications and Experience:

    • Bachelors degree in Sales, Marketing, Business Administration, or a related field.
    • Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
    • Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
    • A deep understanding and appreciation of luxury alcoholic brands.

    Skills and Competencies:

    • Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
    • Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
    • Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
    • Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
    • Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
    • Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
    • Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.

    go to method of application »

    Sales Executive - Mombasa

    Role Purpose:

    The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.

    Key Responsibilities

    Client Relationship Management:

    • Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
    • Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.

    Sales Growth:

    • Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
    • Develop and execute strategies to identify growth areas and maximize sales in assigned territories.

    Market Analysis:

    • Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
    • Use market insights to tailor sales approaches and strategies for premium and luxury clients.

    Performance Monitoring:

    • Track sales performance and institute corrective actions to achieve and exceed targets.
    • Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
    • Brand Representation:
    • Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
    • Participate in high-end events, tastings, and activations to support brand visibility and engagement.

    Qualifications and Experience:

    • Bachelors degree in Sales, Marketing, Business Administration, or a related field.
    • Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
    • Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
    • A deep understanding and appreciation of luxury alcoholic brands.

    Skills and Competencies:

    • Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
    • Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
    • Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
    • Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
    • Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
    • Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
    • Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.

    go to method of application »

    Sales Executive - Kisumu

    Role Purpose:

    The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.

    Key Responsibilities

    Client Relationship Management:

    • Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
    • Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.

    Sales Growth:

    • Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
    • Develop and execute strategies to identify growth areas and maximize sales in assigned territories.

    Market Analysis:

    • Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
    • Use market insights to tailor sales approaches and strategies for premium and luxury clients.

    Performance Monitoring:

    • Track sales performance and institute corrective actions to achieve and exceed targets.
    • Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
    • Brand Representation:
    • Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
    • Participate in high-end events, tastings, and activations to support brand visibility and engagement.

    Qualifications and Experience:

    • Bachelors degree in Sales, Marketing, Business Administration, or a related field.
    • Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
    • Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
    • A deep understanding and appreciation of luxury alcoholic brands.

    Skills and Competencies:

    • Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
    • Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
    • Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
    • Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
    • Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
    • Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
    • Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.

    Method of Application

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