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Gap Recruitment Services Limited is a leading recruitment firm in Kenya where International and local companies find just the right fit talent.
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Role Purpose:
The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.
Key Responsibilities
Client Relationship Management:
- Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
- Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.
Sales Growth:
- Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
- Develop and execute strategies to identify growth areas and maximize sales in assigned territories.
Market Analysis:
- Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
- Use market insights to tailor sales approaches and strategies for premium and luxury clients.
Performance Monitoring:
- Track sales performance and institute corrective actions to achieve and exceed targets.
- Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
- Brand Representation:
- Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
- Participate in high-end events, tastings, and activations to support brand visibility and engagement.
Qualifications and Experience:
- Bachelors degree in Sales, Marketing, Business Administration, or a related field.
- Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
- Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
- A deep understanding and appreciation of luxury alcoholic brands.
Skills and Competencies:
- Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
- Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
- Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
- Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
- Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
- Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
- Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.
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Role Purpose:
The Trade Sales Manager will oversee the activities of a designated sales channel, ensuring the implementation of effective sales and marketing strategies. This role involves managing a team of sales executives, driving growth in the FMCG and luxury beverage sectors, and building strong relationships with clients, including wholesalers, distributors, and on-trade outlets such as restaurants, bars, and clubs.
Key Responsibilities:
Sales Strategy and Execution:
- Develop and implement sales strategies to achieve volume and profitability targets.
- Execute marketing campaigns that enhance brand visibility and market reach.
- Analyze market trends, competition, and consumer behavior to identify opportunities and challenges.
- Achieve sales objectives by managing and growing the on-trade and wholesale channels.
Team Management:
- Lead and mentor a team of sales executives, setting clear objectives and ensuring performance targets are met.
- Provide training and support to develop team skills in sales, product knowledge, and customer engagement.
- Conduct regular team meetings and performance evaluations, addressing any issues promptly.
Client Relationship Management:
- Build and maintain strong relationships with clients, including on-trade outlets, wholesalers, and distributors.
- Ensure consistent client support and handle any inquiries or issues professionally.
- Represent the company at events, promotions, and in the nightlife sector to strengthen client engagement.
Reporting and Analysis:
- Prepare detailed monthly sales reports and performance analyses for the General Manager.
- Monitor sales data to track progress and adjust strategies as necessary.
Brand Management:
- Strengthen the positioning and image of the company's brands, particularly luxury wines and spirits.
- Ensure effective promotion and visibility of products in the target market.
Qualifications and Experience:
- Bachelors degree in Marketing, Business Administration, or a related field.
- At least 3 years of experience in sales or marketing within the FMCG or beverage industry.
- Proven experience managing on-trade outlets, wholesalers, and distributors.
- Strong understanding of the luxury wines and spirits market.
- Proficiency in English and Swahili.
Skills and Competencies:
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Extroverted personality with a passion for the nightlife industry (restaurants, bars, and clubs).
- Strategic thinker with the ability to analyze market data and identify opportunities.
- Ability to build effective relationships across all levels of the organization.
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Key Responsibilities:
Brand Management & Marketing (50%):
- Develop and execute compelling brand plans aligned with the broader strategies, addressing local market opportunities and objectives.
- Lead the execution of 360° brand programs (ATL/BTL) to drive growth and build brand equity.
- Collaborate with regional teams to ensure local implementation of global/regional PR plans, trade activities, and marketing campaigns.
- Oversee the creation and execution of large-scale activations, including media campaigns, pop-up events, and partnerships.
- Develop and implement integrated communication strategies with the Communications Team and media agency.
- Drive digital marketing initiatives, including social media activations and CRM, ensuring brand consistency.
- Track performance and adjust strategies to optimize results.
- Ensure proper brand representation during BTL activations and venue selection.
Strategic Business Planning (20%):
- Manage brand A&P in collaboration with the Market Manager, setting KPIs and tracking ROI.
- Analyze program results and recommend adjustments to meet brand goals.
Leadership and Education (20%):
- Act as the local brand expert and lead team efforts in key brand projects and strategies.
- Foster product expertise through training, market visits, and customer interactions.
- Deliver internal brand training and uphold the brands image locally.
Performance Management & Monitoring (10%):
- Monitor monthly performance, identify issues and opportunities, and report on brand performance.
- Utilize external data to analyze brand positioning relative to competitors.
- Share monthly reports and insights by the 10th of each month.
Qualifications:
- Experience: Minimum of 5 years in brand management, marketing, or communications, preferably in the luxury goods, high-end beverages, or premium lifestyle sectors.
- Industry Knowledge: Extensive experience with luxury brands, particularly in alcoholic beverages or related high-end consumer goods. A deep understanding of the luxury consumers mindset, values, and purchasing behavior is crucial.
- Strategic Mindset: Strong ability to think strategically and creatively to drive growth in a competitive luxury market. Familiarity with the nuances of luxury brand development and consumer engagement is essential.
- Communication Skills: Exceptional written and verbal communication skills with a sophisticated understanding of luxury brand storytelling and a keen eye for detail in all creative outputs.
- Education: A degree in Marketing, Business, Communications, or related fields.
- Passion for Luxury: A true passion for the world of luxury, fine spirits, and premium products. An innate understanding of the refined tastes and exclusive experiences that define a high-end brand.
go to method of application »
Role Purpose:
The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.
Key Responsibilities
Client Relationship Management:
- Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
- Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.
Sales Growth:
- Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
- Develop and execute strategies to identify growth areas and maximize sales in assigned territories.
Market Analysis:
- Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
- Use market insights to tailor sales approaches and strategies for premium and luxury clients.
Performance Monitoring:
- Track sales performance and institute corrective actions to achieve and exceed targets.
- Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
- Brand Representation:
- Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
- Participate in high-end events, tastings, and activations to support brand visibility and engagement.
Qualifications and Experience:
- Bachelors degree in Sales, Marketing, Business Administration, or a related field.
- Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
- Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
- A deep understanding and appreciation of luxury alcoholic brands.
Skills and Competencies:
- Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
- Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
- Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
- Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
- Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
- Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
- Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.
go to method of application »
Role Purpose:
The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.
Key Responsibilities
Client Relationship Management:
- Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
- Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.
Sales Growth:
- Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
- Develop and execute strategies to identify growth areas and maximize sales in assigned territories.
Market Analysis:
- Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
- Use market insights to tailor sales approaches and strategies for premium and luxury clients.
Performance Monitoring:
- Track sales performance and institute corrective actions to achieve and exceed targets.
- Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
- Brand Representation:
- Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
- Participate in high-end events, tastings, and activations to support brand visibility and engagement.
Qualifications and Experience:
- Bachelors degree in Sales, Marketing, Business Administration, or a related field.
- Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
- Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
- A deep understanding and appreciation of luxury alcoholic brands.
Skills and Competencies:
- Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
- Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
- Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
- Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
- Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
- Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
- Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.
go to method of application »
Role Purpose:
The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment. This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.
Key Responsibilities
Client Relationship Management:
- Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
- Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.
Sales Growth:
- Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
- Develop and execute strategies to identify growth areas and maximize sales in assigned territories.
Market Analysis:
- Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
- Use market insights to tailor sales approaches and strategies for premium and luxury clients.
Performance Monitoring:
- Track sales performance and institute corrective actions to achieve and exceed targets.
- Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
- Brand Representation:
- Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
- Participate in high-end events, tastings, and activations to support brand visibility and engagement.
Qualifications and Experience:
- Bachelors degree in Sales, Marketing, Business Administration, or a related field.
- Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
- Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
- A deep understanding and appreciation of luxury alcoholic brands.
Skills and Competencies:
- Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
- Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
- Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
- Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
- Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
- Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
- Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.
Method of Application
Use the link(s) below to apply on company website.
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