Jobs at Safaricom Kenya

We are pleased to announce the following vacancy for Brand manager in the Brand strategy and communications Department within Consumer Business Unit. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Detailed Description

Reporting to the Chapter Lead - Brand strategy and communications .The position holder will take part in the complete brand strategy and communications process, from deep understanding of the broad set of consumers the brand serves to determining positioning and driving large-scale brand campaigns. As the principle brand story teller, this role presents a unique opportunity to shape the brand perception in the consumer’s mind in order to grow brand love. As a  principle brand guardian role, the role holder ensures adherence to brand guidelines across the business, which includes the regular audit, review and update of guidelines and brand assets. The role requires a strong cross-functional collaborator who can partner effectively with teams across various disciplines including research, legal, corporate communications, consumer organization, channels organization, sustainability and social impact etc.The purpose of Safaricom is to transform lives. Our job is to ensure that everything we do is in service of this purpose. And we follow a digital-first, insights-led approach as the brand centre of excellence.

Responsibilities

Craft

• Participates in developing the brand strategy, driving strategic alignment with stakeholders, and inspiring teams to achieve common vision
• Identify and clear roadblocks to execution, engage leadership in decision-making, and report on status and issues
• Work with cross-functional teams to cascade and drive adherence to brand guidelines
• Lead creative development, cultivating insights from research to represent consumer truths
• Manages agency and production partners to deliver impact, while maintaining brand consistency and campaign cohesiveness across channels
• Collaborate with the internal Media team and agency partners, to drive media planning, execution, optimization, and measurement
• Immersed in cultural and online trends, communicating effectively in ambiguous environments.

Mindset

• Effectively gives feedback and helps others develop
• Takes ownership of outcomes for self and team
• Instil agility and resilience on teams
• Supports others through change
• Builds & coaches teams to unlock performance & growth

Customer and business

• Balances customer and other needs in decisions
• Able to rally people behind a strong vision
• Has strong commercial and risk-reward judgement

QUALIFICATIONS
 
Must have technical / professional qualifications:

• Bachelor's degree or equivalent practical experience
• +5 years’ experience in brand management, agency, strategy consulting, or related field
• Experience managing partners to develop and roll out campaigns through the line
• Experience driving brand campaign performance
• Ability to manage complex projects
• Ability to effectively influence cross-functional stakeholders and external partners.
• Excellent written and verbal presentation skills.

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We are pleased to announce the following vacancy for Executive – Brand Activations, Assets and Sponsorships in the Brand Activations, Assets & Sponsorship Department within Consumer Business Unit. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Detailed Description

Reporting to the Chapter Lead - Brand Activations, Assets and Sponsorships The position holder will accelerate and protect Safaricom’s brand equity amongst our core by enhancing long term consumer engagement and connections with the brand through targeted brand and segment assets.

Responsibilities

• Implement engagement initiatives as per approved brand asset and sponsorship plans aligned to Mission delivery.
• Working with the relevant tribes and COEs GTM teams to activate relevant products and services through the assets and sponsorship.
• Briefing and managing various 3rd party suppliers and stakeholders involved in the delivery of the brand asset including activations and event management agencies.
• Working with corporate communications department, ensure ample publicity and media coverage is obtained for all assets in order to scale impact and amplify engagements beyond on ground activity/event
• Support brand communications teams to develop robust and relevant communication material that will resonate and speak to the targeted consumer segment, and ensure high awareness of asset engagement
• Execute activations plans that leverage  asset platforms to drive relevant products and services that will enhance Safaricom’s value perception and grow market and wallet share
• Working with events team, drive high quality engagements for all asset engagements and ensure high quality of delivery and inclusivity within execution.
• Working closely with security and Occupational Safety and Health teams, work to identify all risks present in execution of asset initiatives and obtaining relevant mitigations before execution
• Provide consistent operational and strategic reports to internal stakeholders that will add value to projects and ensure consistent improvement in delivery

QUALIFICATIONS
 
Must have technical / professional qualifications:

• Minimum Bachelor’s Degree
• Experience in experiential marketing
• Experience developing and executing marketing concepts, policies & practices
• Excellent communications skills – Both verbal and non-verbal
• Previous experience in event marketing and activations
• Wide degree of creativity and latitude
• Excellent attention to detail
• Minimum 4 years’ experience in experiential marketing and/or event management