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  • Posted: Mar 11, 2022
    Deadline: Mar 17, 2022
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    Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.
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    Executive – Brand Activations, Assets and Sponsorships - (22000139)

    We are pleased to announce the following vacancy for Executive – Brand Activations, Assets and Sponsorships in the Brand Activations, Assets & Sponsorship Department within Consumer Business Unit. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

    Detailed Description

    Reporting to the Chapter Lead - Brand Activations, Assets and Sponsorships The position holder will accelerate and protect Safaricom’s brand equity amongst our core by enhancing long term consumer engagement and connections with the brand through targeted brand and segment assets.

    Responsibilities

    • Implement engagement initiatives as per approved brand asset and sponsorship plans aligned to Mission delivery.
    • Working with the relevant tribes and COEs GTM teams to activate relevant products and services through the assets and sponsorship.
    • Briefing and managing various 3rd party suppliers and stakeholders involved in the delivery of the brand asset including activations and event management agencies.
    • Working with corporate communications department, ensure ample publicity and media coverage is obtained for all assets in order to scale impact and amplify engagements beyond on ground activity/event
    • Support brand communications teams to develop robust and relevant communication material that will resonate and speak to the targeted consumer segment, and ensure high awareness of asset engagement
    • Execute activations plans that leverage  asset platforms to drive relevant products and services that will enhance Safaricom’s value perception and grow market and wallet share
    • Working with events team, drive high quality engagements for all asset engagements and ensure high quality of delivery and inclusivity within execution.
    • Working closely with security and Occupational Safety and Health teams, work to identify all risks present in execution of asset initiatives and obtaining relevant mitigations before execution
    • Provide consistent operational and strategic reports to internal stakeholders that will add value to projects and ensure consistent improvement in delivery

    QUALIFICATIONS
     
    Must have technical / professional qualifications:

    • Minimum Bachelor’s Degree
    • Experience in experiential marketing
    • Experience developing and executing marketing concepts, policies & practices
    • Excellent communications skills – Both verbal and non-verbal
    • Previous experience in event marketing and activations
    • Wide degree of creativity and latitude
    • Excellent attention to detail
    • Minimum 4 years’ experience in experiential marketing and/or event management

    Method of Application

    Interested and qualified? Go to Safaricom Kenya on safaricom.taleo.net to apply

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