Marketing & Reservations Coordinator at Salix Data

Job Description

Marketing & Brand Promotion

• Manage SALIX and client-facing social media channels including LinkedIn, Facebook, Instagram, and other approved platforms.
• Develop and schedule marketing content including social media posts, newsletters, email campaigns, and promotional materials.
• Coordinate digital marketing campaigns designed to generate customer engagement and support client objectives.
• Assist in website content updates and optimization activities.
• Track marketing performance metrics and prepare campaign reports.
• Support lead generation initiatives through digital outreach, email marketing, and customer engagement campaigns.
• Coordinate event promotion campaigns and pre-event communications.
• Work with internal stakeholders to develop marketing assets and communication materials.
• Monitor social media engagement and respond to inquiries where appropriate.
• Research marketing trends, competitor activities, and opportunities to improve brand visibility.
• Support the development and maintenance of marketing calendars and campaign schedules.
• Ensure all communications are aligned with brand standards and client expectations.

Reservations & Customer Support Responsibilities

Retain approximately 40-50% of the current reservations section, including:

• Assist customers with hotel reservations and accommodations.
• Manage reservation changes and booking confirmations.
• Coordinate with hotel partners and event organizers.
• Process customer inquiries.
• Maintain reservation records and booking accuracy.
• Support event accommodation programs.
• Prepare reservation activity reports.

Working Arrangement & Expectations

• This is a full-time, office-based position, with attendance required based on the scheduled shift pattern and business needs.
• This role follows the U.S. Eastern Time Zone (ET), and employees will be expected to work schedules aligned with client and operational requirements.
• As the client operates within the hospitality industry, business operations run seven days a week. Accordingly, employees may be required to work weekends and Kenyan public holidays based on operational needs. Work schedules will be communicated in advance and may vary to meet customer requirements.
• To meet operational and team needs, the successful candidate may be required to relocate if necessary for the role.
• This arrangement is designed to ensure seamless collaboration with clients and team members while maintaining operational efficiency and delivering a high level of service to customers.

Qualifications

Required

• Bachelor's Degree in Marketing, Communications, Business Administration, Public Relations, Hospitality Management, Tourism Management, or a related field.
• Minimum of 2 years' experience in marketing, digital marketing, communications, brand promotion, campaign management, customer engagement, or a related role.
• Demonstrated experience managing social media platforms in a professional environment.
• Experience using Canva or similar design tools.
• Excellent written communication and content creation skills.
• Strong organizational and project coordination abilities.
• Proficiency in Microsoft Office Suite.
• Strong attention to detail and ability to manage multiple priorities.

Preferred

• Experience running Meta (Facebook/Instagram) campaigns.
• Experience with LinkedIn marketing.
• Experience with email marketing platforms.
• Experience in hospitality, events, travel, or reservations management.
• Experience creating marketing content and promotional materials.
• Experience working with international clients.

Success in this role would be measured through:

Marketing KPIs

• Social media engagement rate.
• Growth in followers and audience reach.
• Campaign execution accuracy and timeliness.
• Marketing content production targets.
• Lead generation performance.
• Email campaign open and click-through rates.
• Website traffic growth where applicable.

Operational KPIs

• Reservation accuracy.
• Customer satisfaction scores.
• Service responsiveness.
• Stakeholder satisfaction.
• Attendance and reliability.