Senior PR Account Manager at HCS Affiliates Group

About the Role

• Our client, a leading communications and strategic advisory firm, is seeking to recruit a highly experienced and strategic Senior PR Account Manager to lead and grow key client accounts through impactful communication strategies, strong media engagement, and integrated PR campaigns.
• The ideal candidate will possess extensive experience in strategic communications within an agency or corporate environment and demonstrate the ability to deliver measurable business and reputational outcomes for clients. This role requires a strong strategic thinker, exceptional storyteller, confident client advisor, and collaborative leader with expertise in media relations, reputation management, thought leadership, and integrated communications.

Key Responsibilities

Strategic Communications & Client Management

• Lead and manage multiple client accounts, ensuring delivery of high-quality strategic communication solutions.
• Translate client briefs into comprehensive and results-driven PR and communication strategies.
• Provide strategic counsel on brand positioning, stakeholder engagement, reputation management, and thought leadership initiatives.
• Develop and present strategic proposals, campaign concepts, and communication plans aligned to client objectives.
• Build and maintain strong relationships with senior client stakeholders.
• Identify opportunities for account growth, upselling, and long-term client retention.

Media Relations & Storytelling

• Build and leverage strong relationships with journalists, editors, media houses, influencers, and digital platforms.
• Develop compelling press materials, opinion pieces, executive profiles, and thought leadership content.
• Drive proactive media engagement to secure impactful coverage across traditional and digital platforms.
• Oversee media briefings, interviews, press conferences, and media events.
• Monitor media trends and emerging narratives relevant to client industries.

Campaign Development & Execution

• Lead the planning and execution of integrated communication campaigns across PR, digital media, social media, and events.
• Coordinate campaign timelines, stakeholder engagement, and deliverables to ensure seamless execution.
• Collaborate with creative, digital, and content teams to deliver innovative communication initiatives.
• Drive digital PR initiatives including influencer engagement, online reputation management, and digital storytelling.

Crisis & Reputation Management

• Support clients in managing reputational risks and crisis communication situations.
• Develop crisis response strategies, key messaging documents, holding statements, and media responses.
• Monitor public sentiment and proactively identify potential reputational risks.

Leadership & Team Management

• Lead, mentor, and develop junior account team members.
• Provide quality control and oversight on client deliverables and communication materials.
• Foster a collaborative, innovative, and high-performance team culture.

Reporting & Analytics

• Measure campaign performance using media monitoring and analytics tools.
• Prepare detailed client reports highlighting campaign impact, audience engagement, and strategic recommendations.
• Use insights and performance data to optimize future communication strategies.

Qualifications & Experience

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Master’s degree or professional certification in communications/public relations is an added advantage.
• 7–10 years of proven experience in strategic communications, public relations, or corporate communications within an agency or corporate environment.
• Demonstrated experience managing high-profile accounts and integrated communication campaigns.
• Strong network of media contacts and proven success in media relations.
• Experience in crisis communication and reputation management is highly desirable.

Key Skills & Competencies

• Strategic communication planning
• Exceptional storytelling and content development
• Strong media relations and networking abilities
• Client advisory and stakeholder management skills
• Digital PR and integrated communications expertise
• Leadership and team management capabilities
• Excellent presentation and proposal development skills
• Strong organizational and project management skills
• Analytical and insight-generation capabilities
• Ability to thrive in fast-paced environments

Personal Attributes

• Highly professional and commercially aware
• Creative, proactive, and solutions-oriented
• Confident communicator and presenter
• Detail-oriented with high quality standards
• Strong interpersonal and stakeholder management skills
• Ability to manage multiple projects and deadlines simultaneously