Vacancies at Mamlo Foods

 Purpose of the Assignment 

The  Marketing Lead will lead the design, implementation, monitoring, and refinement of MAMLO's urban marketing and consumer acquisition strategy. Beyond project implementation, the Temporary Marketing Lead will develop a practical 2–3-year Urban Informal Market Strategy that will guide MAMLO's commercial growth after completion of the project.

 Key Responsibilities

Strategic Marketing Leadership 

• Develop and operationalize an urban consumer acquisition strategy.
• Position MAMLO products for low-income and lower-middle-income urban consumers.
• Support development messaging emphasizing nutrition, affordability, and natural ingredients.
• Identify high-potential market segments and prioritize expansion opportunities.

 2. Development of the Urban Informal Market Strategy

Lead development of a comprehensive strategy covering: 

• Target consumer segmentation.
• Informal retail market expansion.
• Distributor engagement framework.
• Product positioning.
• Pricing strategy.
• Promotion strategy.
• Sampling strategy.
• Sales activation framework.
• Route-to-market model.
• Customer retention strategy.
• Performance indicators.
• Implementation roadmap for the next 2–3 years.

 Distributor and Retail Development 

• Identify, recruit and engage distributors operating within informal urban markets.
• Strengthen relationships with wholesalers and retailers.
• Develop distributor onboarding processes.
• Test alternative distribution models.
• Recommend scalable market expansion pathways.

 Consumer Engagement and Brand Activation Oversee implementation of: 

• Product sampling campaigns.
• Consumer education activities.
• Estate and community activations.
• Institutional demonstrations.
• Promotional campaigns.
• Introduction of new consumers to smaller SKUs.

 Ensure activities increase: 

• product awareness;
• purchase intent;
• first-time purchases;
• repeat purchases.

 Support the management of Sales Promoters Provide technical supervision for the seven sales promoters by: 

• developing work plans;
• assigning territories;
• monitoring daily activities;
• coaching promoters;
• reviewing performance;
• ensuring consistent messaging;
• documenting field insights.

 Market Intelligence and Learning Support in the establishment of systems for collecting and analyzing consumer purchase behaviour, pricing sensitivity, customer preferences, distributor performance, sales performance by channel, repeat purchase behaviour, and competitor activity. 

Capacity Building Strengthen MAMLO's internal marketing capability by undertaking the following: 

• mentoring staff;
• documenting marketing processes;
• supporting the development of standard operating procedures;
• supporting in relationship-building;
• transferring knowledge to the internal team;
• ensuring continuity beyond the consultancy.

 Expected Deliverables

The Marketing Lead will deliver: 

• Urban Consumer Acquisition Strategy.
• Two-to-three year Urban Informal Market Strategy.
• Distributor Engagement Framework.
• Sales Promotion and Activation Plan.
• Sampling and Promotional Campaign Calendar.
• Consumer Research and Market Intelligence Reports.
• Final Project Report documenting lessons learned and scale-up recommendations.
• Marketing toolkit including messaging, promotional materials, and field guidelines.

 Key Performance Indicators (KPIs) The Temporary Marketing Lead will be assessed against: 

• Completion and adoption of the Urban Informal Market Strategy.
• Number of distributors and retailers engaged.
• Number of market activations successfully implemented.
• Reach of consumer sampling campaigns.
• Growth in product visibility across target markets.
• Improvement in consumer purchase intent and repeat buying.
• Increase in sales within target urban markets.
• Quality and timeliness of market intelligence reports.
• Capacity transferred to the MAMLO team.
• Delivery of all agreed project outputs within six months.

 Required Qualifications 

• Bachelor's degree in Marketing, Business Administration, Commerce, Agribusiness, or a related field.
• At least 5 years' experience in FMCG marketing, market development, or commercial strategy.
• Demonstrated experience marketing products to low-income consumers.
• Experience working within informal retail ecosystems in Kenya.
• Strong understanding of distributor and wholesaler networks.
• Experience leading consumer activation and sampling campaigns.
• Strong analytical and market research skills.
• Excellent stakeholder engagement and project management abilities.

 Desired Experience Experience working with nutritious food products, agriculture, SMEs, or social enterprises will be an added advantage. 

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Purpose of the Assignment 

The Field Sales Officer will be the face of MAMLO FOODS at customer touchpoints, driving product awareness, boosting sales, and ensuring customers have a memorable and engaging experience with our brand. This role involves direct selling, relationship-building, merchandising, and customer education across multiple channels, including retail outlets, pop-up stores, farmers' markets, exhibitions, and digital platforms. The ideal candidate is a dynamic communicator, a passionate brand ambassador, and someone who thrives in a fast-paced, impact-driven environment. 

You’ll play a crucial role in expanding our market reach and gathering insights that will enable us to refine our products, campaigns, and customer engagement strategies.  

Duties and Responsibilities

Sales and Customer Engagement 

Actively sell MAMLO FOODS products through in-person and digital platforms.

 Educate customers about the features, ingredients, origin, and health benefits of MAMLO products. 

• Communicate MAMLO’s social impact and story to inspire brand loyalty and
• customer advocacy.
• Upsell and cross-sell products based on customer needs.
• Achieve and exceed sales targets set by the Sales Lead.

 Relationship Building and Customer Service 

• Build long-term customer relationships through exceptional service, follow-ups, and product knowledge.
• Address customer inquiries, feedback, and complaints in a timely and professional manner.
• Collect and document customer feedback and relay insights to the Sales and Marketing teams.

 Merchandising and Visual Display 

• Maintain attractive, organized, and brand-aligned displays at all retail and event locations.
• Ensure product visibility, freshness (e.g., checking expiry dates), and proper stock rotation.
• Set up and dismantle promotional stands and sales booths for events, markets, and activations.

 Market Development and Outreach 

• Participate in promotional activities such as samplings, exhibitions, in-store demos, and roadshows.
• Conduct outreach to new retail locations, vendors, and community networks to expand market presence.
• Represent MAMLO FOODS at community events and trade shows with professionalism and enthusiasm.

 Reporting and Analytics 

• Record daily sales transactions.
• Track and report on inventory levels, sales volumes, customer queries, and foot traffic.
• Share daily, weekly, and monthly sales reports with the Sales Lead.
• Provide market intelligence: competitor pricing, customer preferences, trends, and suggestions for new products or campaigns.

  Logistics and Inventory Management 

• Ensure timely restocking of products at assigned outlets.
• Keep an accurate record of distributed marketing materials, promotional items, and samples.

  Team Collaboration 

• Collaborate with the Commercialization, Operations, and Production teams to align supply and demand.
• Participate in team meetings, training sessions, and product briefings.
• Contribute ideas to improve the customer journey, promotional effectiveness, and sales performance.

 Qualifications

Educational Background 

• Diploma or Certificate in Sales and Marketing or Business management

 Experience 

• Minimum 1–2 years in a sales, promotions, or customer-facing role, preferably in the food, FMCG, or social enterprise sector.
• Experience in grassroots marketing, retail selling, or working with women’s groups or community networks is a plus.

 Technical Skills 

• Familiarity with Point of Sale (POS) systems and basic record-keeping tools (e.g., Excel, Google Sheets).
• Knowledge of sales processes, CRM basics, and stock-taking.
• Driving skills(motorcycle)

 Behavioral Competencies 

• Excellent communication, negotiation, and storytelling skills.
• Energetic, positive attitude with a strong work ethic.
• Passion for social impact, women’s empowerment, and sustainable agriculture.
• High level of integrity, accountability, and professionalism.
• Willingness to travel locally and work flexible hours, including weekends for events or markets.

 Performance Expectations 

• Meet daily/weekly/monthly sales targets.
• Maintain a high customer satisfaction score.
• Ensure zero inventory loss or shrinkage at point-of-sale.
• Provide timely and accurate reports and customer feedback.
• Actively contribute to marketing campaigns and brand building.

 Working Conditions 

• This role may require working outdoors during community events, weekend activations, and extended hours depending on sales activities.
• Travel to multiple retail or market locations may be required.
• Physical setup of booths and product displays may be necessary.

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Purpose of the Assignment

The Production Assistant supports the day-to-day manufacturing operations by assisting in food processing, packaging, quality control, inventory management, and maintaining hygiene and safety standards. The role is critical in ensuring efficient production processes and delivering high-quality products that meet MAMLO FOODS' standards. The ideal candidate is detail-oriented, hardworking, and passionate about food production and community impact. 

 Duties and Responsibilities

Production Operations 

• Assist in the processing and production of peanut butter and other products according to standard operating procedures.
• Prepare raw materials and production equipment before the start of production.
• Operate production equipment under supervision and report any malfunctions.
• Monitor production activities to ensure efficiency and minimal wastage.
• Support packaging, labeling, and sealing of finished products.

 Quality Assurance and Food Safety 

• Maintain high standards of cleanliness and hygiene in the production area.
• Ensure compliance with food safety regulations and company quality standards.
• Conduct routine checks on raw materials and finished products.
• Report any quality issues, contamination risks, or non-conformities immediately.
• Adhere to Good Manufacturing Practices (GMP) and workplace safety procedures.

 Inventory and Materials Management 

• Assist in receiving, sorting, and storing raw materials and packaging materials.
• Monitor stock levels and report shortages to the Production Lead.
• Maintain accurate records of production inputs and outputs.
• Support stock rotation and ensure proper storage conditions.

 Equipment and Maintenance 

• Clean and sanitize production equipment and workstations after use.
• Perform basic equipment inspections with the production technician and report maintenance needs.
• Ensure tools and equipment are used safely and stored properly.

 Documentation and Reporting 

• Record daily production data, including quantities produced, raw materials used, and wastage.
• Assist in preparing production reports and inventory records.
• Document quality checks and sanitation activities.

 Team Collaboration 

• Work closely with the Production, Commercialization and Quality teams to meet production targets.
• Participate in staff meetings, training sessions, and continuous improvement initiatives.
• Contribute ideas to improve productivity, quality and operational efficiency.

  Qualifications

Educational Background 

• Diploma in Food Science, Food Technology, Production Operations, Manufacturing or a related field.

 Experience 

• Minimum of one (1) year experience in a food processing, manufacturing, or production environment is an added advantage.
• Experience working in an FMCG or agro-processing company is desirable.

 Technical Skills 

• Basic understanding of food safety and hygiene practices.
• Ability to maintain production records and inventory logs.
• Familiarity with production equipment and manufacturing processes.

 Behavioral Competencies 

• Strong attention to detail and commitment to quality.
• Good communication and teamwork skills.
• High level of integrity, accountability, and professionalism.
• Ability to work under pressure and meet production deadlines.
• Willingness to work flexible hours when required.

 Performance Expectations 

• Meet daily and monthly production targets.
• Maintain high product quality standards and minimize wastage.
• Ensure compliance with food safety and hygiene requirements.
• Maintain accurate production and inventory records.
• Contribute to continuous process improvement initiatives.

  Working Conditions 

• The role requires standing for extended periods and handling production materials.
• Use of personal protective equipment (PPE) is mandatory.
• The role may involve lifting materials and working in a production environment with machinery and processing equipment.

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Purpose of the Assignment

The Brand Experience Officer will be responsible for shaping how customers, partners, farmers, communities, and stakeholders experience the MAMLO brand. The role will focus on creating compelling content, capturing impactful stories, documenting field activities, supporting campaigns, strengthening brand visibility, and ensuring that every interaction with MAMLO reflects our mission, values, and impact. 

Key Responsibilities 

Brand Storytelling and Content Creation

• Capture and document stories from farmers, customers, staff, distributors, and communities.
• Develop engaging photo, video, and written content showcasing MAMLO's products, impact, and journey.
•  Create content that highlights nutrition, women's economic empowerment, food systems transformation, and entrepreneurship.
• Build a library of high-quality brand assets including photographs, videos, testimonials, and case studies.
• Support the development of founder and leadership visibility content.

Brand Experience Development

• Help ensure a consistent and memorable MAMLO experience across all customer and stakeholder touchpoints.
• Support the design and execution of brand campaigns that increase awareness and engagement.
• Strengthen the emotional connection between consumers and the MAMLO brand.
• Identify opportunities to improve customer and stakeholder experiences.

Product and Consumer Visibility

• Develop product-focused content that supports consumer education and purchasing decisions.
•  Create content around product benefits, nutrition, recipes, and customer experiences.
• Support visibility initiatives during activations, exhibitions, trade fairs, and community events.
• Work closely with the Marketing Lead and Sales Team to support product promotion activities.

Events and Field Documentation

• Document key events, trainings, activations, community engagements, and stakeholder visits.
• Produce event highlights, impact stories, and visual reports.
• Capture high-quality photos and videos during field visits and company activities.

Brand Partnerships and Thought Leadership Support

• Support the development of materials that position MAMLO as a leading voice in nutrition, rural development, and food systems innovation.
• Assist in developing content for strategic partnerships, donor engagements, investor communications, and speaking engagements.
• Support visibility of MAMLO leadership and organizational achievements.

Internal Collaboration

• Work closely with the Communications Officer to provide content for social media and communication channels.
•  Collaborate with the Sales Team, Marketing Lead, Production Team, and Growth & Impact Team to identify stories and content opportunities.
   Support company-wide branding and visibility initiatives.

 Key Deliverables 

• Monthly content production plan.
•  Minimum of 8–12 high-quality videos per month.
•  Minimum of 20 professionally edited photographs per month
•  Monthly farmer, customer, or impact story.
•  Event and activation documentation reports.
•  Updated brand asset library
• Quarterly brand visibility report.

 Qualifications 

• Diploma or Bachelor's Degree in Marketing, Communications, Journalism, Media Studies, Digital Media, Public Relations, Photography, Videography, or a related field.
•  Minimum of 2 years' experience in content creation, brand development, media production, or storytelling.
•  Experience working with consumer brands, social enterprises, agriculture, food, or development organizations is an added advantage.

 Technical Skills 

• Photography and videography.
•  Video editing (CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent).
• Graphic design (Canva, Adobe Creative Suite, or equivalent).
   Content writing and storytelling.
•  Social media content production.
• Understanding of branding and consumer engagement.

 Behavioral Competencies 

• Highly creative and innovative.
•  Excellent storytelling ability.
•  Strong interpersonal and communication skills
•  Self-driven and able to work independently.
   Strong attention to detail.
•  Passion for rural development, nutrition, entrepreneurship, and women's economic empowerment.
•  Ability to travel and work in diverse community settings.

 Key Performance Indicators (KPIs) 

• Growth in brand visibility and audience reach.
• Quality and consistency of content produced.
• Number of impact stories documented.
• Quality of event and field documentation.
• Growth in brand asset library.
• Stakeholder engagement with brand content.
• Contribution to product awareness and customer engagement.