Vacancies at Zeraki

Role Overview:

• We’re looking for a proactive, data-driven Marketing Lead eager to drive Zeraki’s growth through effective performance and brand marketing strategies. Ideal candidates are digitally savvy, creative problem-solvers, passionate about education, and excited to scale a rapidly growing African brand.

Responsibilities:

• Strategy Execution:
• Implement and refine Zeraki’s integrated marketing strategy across both B2B (schools) and B2C (parents/students) segments.
• Execute full-funnel campaigns from awareness and acquisition to conversion and retention, maximizing customer lifetime value (LTV).
• Performance Marketing:
• Manage data-driven outreach campaigns, leveraging digital channels (Google Ads, Facebook, Instagram, LinkedIn, SMS).
• Oversee event marketing and on-ground activations at educational expos, workshops, and conferences (KESSHA, KEPSHA, EdTech summits).
• Continuously optimize funnel conversions via retargeting, personalized messaging, and behavior-driven triggers.
• Brand Marketing:
• Build Zeraki’s brand identity through consistent storytelling and emotional engagement across digital and offline channels.
• Foster community pride and advocacy through social proof, student success stories, and interactive digital campaigns.
• Analytics and Optimization:
• Monitor real-time dashboards, track key marketing metrics, and ensure continuous campaign optimization.
• Perform A/B testing to enhance campaign effectiveness, using insights to refine strategies proactively.
• Cross-Functional Collaboration:
• Coordinate closely with Sales, Product, and Tech teams to align marketing efforts with business objectives.
• Engage with creative agencies or freelancers to produce cohesive marketing assets and materials

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-4 years experience in digital or performance marketing (experience in startups or EdTech preferred).
• Familiarity with digital marketing tools (Google Analytics, Ads Manager, CRM systems).
• Strong analytical and data-driven decision-making skills.
• Excellent communication skills, creative thinking, and the ability to handle multiple projects.
• Ability to learn quickly, thrive in a dynamic startup environment, and proactively seek opportunities for growth

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We’re looking for an early-career finance professional with strong foundations in Kenyan financial practices and a hunger to learn and grow. As a Finance Officer, you will support financial operations across our Kenyan, Ugandan, and Tanzanian entities — with primary focus on Kenya. This role blends hands-on financial operations, compliance, reporting, and learning opportunities in a high-growth, cross-border environment.

Key Responsibilities

• Financial Operations & Bookkeeping
• Record day-to-day financial transactions and maintain accurate ledgers.
• Process payments and collections, ensuring timely disbursement and follow-ups.
• Support bank reconciliations and flag inconsistencies for resolution.
• Tax & Regulatory Compliance (Kenya)
• Prepare and file VAT, PAYE, corporate tax, and other statutory obligations in Kenya.
• Stay updated on Kenyan tax regulations and support internal compliance processes.
• Provide support for tax filings in Uganda and Tanzania under guidance — no prior expertise required.
• Payroll & Disbursements
• Assist in payroll preparation and statutory deductions for Zeraki Kenya and provide inputs for Uganda and Tanzania.
• Ensure accuracy and completeness of payroll support documentation.
• Reporting & Support
• Prepare monthly financial reports for Kenya and assist in reporting for Uganda and Tanzania.
• Support cash flow tracking and receivables monitoring.
• Assist in preparing documentation for audits and investor reports.
• Learning & Collaboration
• Work closely with the Finance Manager and other departments to align financial practices with operational needs.
• Participate in structured learning sessions to build proficiency in international finance and SaaS financial operations.

Key Performance Indicators

• Compliance: 100% of Kenyan tax and regulatory filings submitted 3+ days before deadlines; zero penalties.
• Timely Reporting: Kenya financial reports submitted by the 5th of each month.
• Payment Efficiency: 95% of disbursements and collections processed within agreed terms.
• Receivables Management: Maintain an average collection period below 30 days.
• Proactive Risk Support: Identify and report at least 3 emerging financial risks per quarter.

Qualifications & Experience

• Bachelor’s degree in Finance, Accounting, or a related field.
• 1–2 years of professional experience in finance or accounting roles (internship or entry-level).
• Proficient in QuickBooks or similar accounting software.
• Strong understanding of Kenyan tax laws and statutory compliance requirements.
• Solid Excel and data handling skills.
• CPA (K), ACCA, or equivalent professional qualification is preferred but not required.