Marketing Planning Executive at British American Tobacco

Job Purpose

The Marketing Planning Executive will support the Area Marketing Planning Manager in the optimisation of all marketing planning and the cycle planning processes. They will play a quality assurance role in the measurement of the effectiveness and efficiency of activities within the integrated cycle plan (brand and trade activities) to ensure that the results delivered from the activities are consistent with brand, trade and SP& I objectives. The overall role of the Strategy Planning & Insights (S,P & I) function is to measurably increase the focus and yield of marketing investment by driving the strategic planning and decision making process through actionable understanding of consumer and customer needs and mechanisms of the market place.

Key Deliverables

Business

• Support the Area Marketing Planning Manager in the management and optimisation of the marketing planning process through driving the maintenance and optimisation of the marketing planning templates in order to ensure consistency of input between brand and trade teams and to facilitate completion of the templates, aligned to the Marketing Way of Working.
• Ensure the provision of accurate and timely data/information to support the marketing planning process and the Marketing Way of Working (e.g.: shipments, GCS, audit,).
• Execute and enhance the planning process and activity development and ensure timely and effective implementation.
• Drive the cycle planning process to ensure that activities are evaluated against their stated objectives.
• Gather /generate innovative ideas on how to increase efficiency and effectiveness of planning processes and tools.

People

• Interact with the brand, trade, SP & I and field force management and other relevant functions within Marketing to manage the marketing planning and cycle planning process.
• Work in conjunction with Area Marketing Planning Manager and the broader SP&I team to guarantee that cycle planning outcomes are in line with stated brand and trade objectives and that marketing planning outcomes are aligned to the overall marketing objectives
• Develop close working relationships with brand and trade areas in order to quality assure the evaluation of brand & trade programmes across the business cycle, as well as to support the development of brand and trade programmes
• Work closely with research executives and market insights executives to identify most appropriate data sources and methodologies for activity evaluations
• A minimum of 4 years experience in a marketing FMCG environment
• Experience in planning at a brand, trade or planning and insights level
• Candidates with cross functional experience in Brand Marketing, Trade Marketing & Distribution or Strategy Planning and Insights are preferred
• An understanding of ECAA’s marketing strategy and our market environment would be beneficial