Brand Manager at Kenchic Ltd

About the Role:

The Brand Manager will manage relevant Kenchic brands (Processed chicken and day-old chicks), the budget and is responsible for assisting the Head of Processed Chicken Sales and Marketing in the development and execution of marketing plans and campaigns to achieve business short and long-term business objectives.

Key Result Areas (KRAs):

• Brand building
• Market growth
• Product education to customers/staff/traders and other partners
• Budget management

Specific Duties & Responsibilities:

• Development of marketing strategy:

  • Carry out a consistent brand and competitor analysis contributing to strategy development
  • Work with research agencies, business analysts and the sales teams to understand the consumer needs for both processed chicken and day-old chicks
  • Strategic planning; Actively participate in the development of the annual marketing plans and budget preparation

• Prepare, plan and manage projects to deliver timely and relevant marketing campaigns

• Execution of marketing plans:

  • Brief and manage (relevant) agencies (PR + Creative + Media + + Digital + BTL) to execute marketing plans
  • Manage all suppliers relating to the development and execution of marketing campaigns and promotions
  • Development and facilitation of promotion ideas and execution in trade via partners or internal teams
  • Prepare business justification cases for marketing activities
  • Conduct M&E exercises for all marketing activities
  • Manage marketing budget including monthly reporting on the same
• Liaise with Head of Marketing for media support
• Liaise with the sales team to deliver execution on-ground in line with brand guideline
• Trade support
  • Train sales team and channel partners on new market campaigns and products
  • Regular trade visits to attain feedback and intel on product

• Relationship management

  • Build strong relationships with PR, Creative, Digital, Media and BTL agencies as the lead contact
  • Build relationships with trade partners; internal and external

• Monitoring and Evaluation

  • To monitor the accurate spend of marketing budgets as per annual brand plan, recommending areas of improvement
  • Prepare post-marketing activity documents
  • Prepare monthly reports of budget vs spend

• Understand the business

  • Product understanding
  • Customer understanding
    • Actively participate in briefing research requirements as well as generation of customer insights
    • Analyze research data, including feedback from the retail chain and customer care in order to recommend corrective actions and lead in their execution
  • Route to market intelligence
  • The brand manager is also expected to conduct regular trade visits
• Identify and activate annual special events as well as important ad hoc events
• Support company CSR activities
• Support the PC & DOC Sales Manager in the day to day marketing activities
• Any other duties that shall be assigned to you by Management from time to time.