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  • Posted: Jan 5, 2017
    Deadline: Jan 13, 2017
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    Africa Nazarene University is an American private Christian University in Nairobi, Kenya, and an affiliate of The Church of the Nazarene Colleges and Universities around the world.


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    Administrative Assistant (Marketing)

    Duties and Responsibilities

    The detailed duties and responsibilities will involve the following:
     
    Research
    • Manage 15 to 25 category specific market research projects per year.
    • Work collaboratively with faculties and department teams to understand research needs and develop actionable insight.
    • Perform analysis and interpretation of primary and secondary research data relating to our programs, segments, and competitors and make recommendations based on the analysis.
    • Manage projects from inception through presentation:  supporting customized surveys/discussion guides/screeners, analyzing data, interpreting results and providing actionable insights from primary research.
    • Synthesize and analyze secondary data, market information and competitive intelligence to provide actionable insights and business trend information.
    Advertising
    • Spearhead the development of the university brand advertising strategies, including media and creative.
    • Create integrated campaign strategies that are informed by a deep understanding of the business, programs and target audience.
    • Developing creative, advertising plans and media plans.
    • Ensuring that the adverts run accurately based on the planned impression, engagement.
    • Negotiating with media houses to obtain credit, the best rates and most appropriate media spaces in advertising;
    • Booking individual advertising spots across all offline and online platforms as per the campaigns;
    • Consistently engaging in a process of identifying new digital media, tools and methods.
    • Keeping up to date with industry research figures, including country inventory stats and audience figures across multiple traditional and digital platforms.
    • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
    • Up-to-date with the latest trends and best practices in advertising and measurement.
    Education and Qualification
    • Must have a Bachelor degree in Marketing
    • Possession of an MBA (marketing option) will be an added advantage
    Desired Personal and Technical Competencies
    • Solid experience in marketing research, preferable in a marketing research firm.
    • 5+ years of experience in marketing communications, branding, integrated campaign development and digital content/campaign development.
    • Experience of managing social and digital channels
    • Excellent interpersonal skills, good networking and relationship building skills and the ability to be an effective member of a team.
    • Ability to perform multiple projects effectively and on time within tight/aggressive timescales.
    • Strong analytical skills.

    Method of Application

    Interested candidates who meet the above qualifications should send their applications on or before January, 13th 2017 addressed to:

    The Vice-Chancellor Africa Nazarene University P.O. Box 53067 – 00200 Nairobi

    Applications should have a cover letter, curriculum vitae, copy of certificates, names and contacts of three referees.

    Applications could also be dropped at the Nairobi, CBD Campus - Aghro House, Moi Avenue.
     
    Note that only short listed candidates will be contacted.

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