Principal Accountabilities / Responsibilities
- Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
- Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
- Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
- Manage connection & media planning and buying locally
- Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
- Manages required investment, prioritization, resources and enablers in order to deliver category targets
- Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
- Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
- Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
- Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.
- Typically works with a timeframe for less than 12 months