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  • Posted: Jan 29, 2017
    Deadline: Jan 3, 2017
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    Pambazuka National Lottery exists to give Kenyans from all walks of life a chance at transforming their lives, one ticket at a time. Our unique and exciting lottery proposition directly benefits Kenyans from an economic and social transformation perspective. We achieve this by giving all participants an equal chance to win a huge monetary prize and providi...
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    Trade Marketing Executive

    Reporting to the Trade Marketing Manager, the Trade Marketing Executive shall be responsible for executing the Trade Marketing strategy of the brand to achieve defined business objectives (KPIs) at the trade level.

    The key role shall be supporting the sales team and be the interface between marketing and sales department with the responsibility for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility, partner acquisition consumer recruitment and drive sales performance.

    Responsibilities for the Trade Marketing Executive Jobs

    • Interface between sales and marketing in the articulation of the marketing programs to support acquisition, consumer recruitment and driving sales

    • Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations

    • Identify and develop necessary Point of Sales tools to increase brand presence and market share

    • Develop on ground channel and consumer promotions in collaboration with the Regional Sales Manager and support Market executions

    • Create and maintain trade calendar of activities working with both the Sales and Marketing teams

    • Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed

    • To implement and track Trade Marketing programmes for retailers

    • Carry out specific Trade Marketing programmes in lien with overall marketing communication strategy

    • Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets

    • Report sales needs and field intelligence to sale and marketing teams

    • Analyse brand sell through results by channel and make recommendations to increase results

    • Manage budget and ROI for his/her specific Trade Marketing activities

    Marketing Job Qualifications

    • A degree or diploma in a marketing related discipline

    • Minimum 3 years’ experience in trade marketing activations

    • Very good knowledge of the retail market in Kenya

    • Driving license with BCE approvals a MUST

    • Experience in market and route planning

    • Agency and partnership management experience

    • An energized, organized and business-driven approach is highly desirable

    Method of Application

    Please send your applications, so as to reach us not later than 3rd February 2017 to recruitment@pnl.co.ke . The subject line should be the “Position applied for” and the preferred region

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