Marketing Supervisor at Uplands Premium Dairies

Location: Kagwe – Kiambu
Nature of Job: Full time

Developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives with the Brand Team and responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility.

Responsibilities for the Marketing Supervisor Job

• Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
• Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
• Develop Consumer promotions in collaboration with the Commercial Manager and Regional Sales Managers and support Market executions
• Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
• To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
• Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
• Work closely with the commercial team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
• Report sales needs and field intelligence to commercial / marketing teams
• Analyse brand sell through results by channel and make recommendations to increase results
• Manage budget for the specific Trade Marketing activities

Marketing Supervisor Job Qualifications

• Undergraduate degree/Diploma in Marketing with minimum 5 years experience in a Trade Marketing.
• Experience in a relevant industry preferable fast-moving consumer-goods (FMCG)
• Great oral and written communication skills;
• Good at planning and organizing to ensure priority task management.
• Valid Driving License