Business Development Manager at Kenya Civil Aviation Authority

To develop the School’s sustainability and ability to meet the industry’s needs through quality and profitable
academic services. To diversify the School’s revenue base to achieve self-sustainability.

Responsibilities for the Business Development Manager Job

• Contributing to the overall strategic and business planning activities of EASA by:
• Conducting market/ industry research to identify opportunities for new products (courses) and target audiences
• Benchmarking pricing structure and competitiveness, as well as EASA’s accessibility to national and regional markets
• Advising the Director on current and future areas of development
• Coordinating with Heads of Departments to ensure business plans meet strategic targets
• Developing a marketing plan for the school.
• Planning and coordinating the school’s projects.
• Working with Heads of Departments to develop and achieve revenue targets by product/service and faculty.
• Consolidating and monitoring the overall EASA revenue budget.
• Developing Corporate Customer acquisition and retention strategies as well as strategies to improve the rate of intakes and student ratio to capacity.
• Designing, developing and producing appropriate school brochures, communication materials, adverts etc.
• Developing a public relations plan and monitoring its implementation.
• Coordinating the development and implementation of strategic and annual plans.
• Coordinating the schools’ performance contracting and tracking the implementation of the performance plans.
• Leveraging customer focus orientation and managing customer experience processes
• Performs any other duties as may be assigned by the Director

Qualifications for the Business Development Manager Job

• A master’s degree in marketing or sales or public relations or related business management field.
• Bachelors’ degree in Commerce, Business Management, Business Administration or equivalent.
• Training in management and leadership.
• Proficiency in Office Suite.
• Experience in the Aviation Industry will be an added advantage

Experience

• At least 5 years’ experience in commercial environment, with at least 2 years in product development.
• Proven experience in management and people skills.
• Service Marketing will be an added advantage
• Knowledge and skills
• Knowledge of market research.
• Knowledge of industry trends and needs.
• Business planning skills, including financial and product performance  analysis.