Content Manager at UPO (Unlimited Profit Opportunities)

Duties for the Content Manager Job

• Share content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
• Oversee all marketing content initiatives to ensure customer engagement, brand consistency and positive customer experience.
• Develop content strategy aligned with short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Create and publish engaging content.
• Edit, proofread and improve posts.
• Liaise with content writers to ensure brand consistency.
• Use content management systems to analyze website traffic and users engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Develop an editorial calendar and ensure content team is on board.
• Ensure compliance with Kenyan law (copyright and data protection).
• Stay up-to-date with developments and generate new ideas to draw audience’s attention.

Content Manager Job Qualifications

• BSc degree in Journalism, Marketing or relevant field
• Strong creative writing skills
• Detail oriented
• Perform well under pressure
• Proficient in content optimization and brand consistency
• At least 3 years of experience as a Content manager
• Hands on experience with MS Office and WordPress
• Basic technical knowledge of HTML and web publishing
• Sound knowledge of web traffic metrics
• Familiar social media
• Excellent writing skills in English
• Good organizational and time-management skills