Marketing Manager at IFFCO March, 2017

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- Marketing Manager at IFFCO
- View Jobs in Food Services / View Jobs at IFFCO
Posted: Mar 8, 2017

Deadline: Not specified
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IFFCO is a United Arab Emirates based international group which manufactures and markets a well-integrated range of mass-market food products, related derivatives, intermediaries and services. Our business is broadly segmented as: Impulse Foods, Oils, Fats and Agri Foods.Packaging, Sales and Distribution. Supported by over thirty three manufacturing sites...
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Marketing Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 6 years
- Location Nairobi
- Job Field Sales / Marketing / Retail / Business Development
Job description
- Initiate and implement marketing programs to ensure that marketing targets are met across countries
- Generate local consumer demand and salience for all brand categories handled by sales team
- Determine marketing campaign and media-mix in consonance with Brand Strategy
- Develop and execute trade schemes by customer whiles supporting local teams
- Launch new variants/new packets/new packaging as planned
- Workout value and volume targets for each month by LOB with clear plans of achieving budget numbers
- Develop quarterly and monthly plans at account level with clear promotional strategy and price plans with sales team
- Drive OSA with agreed assortment plan at channel level while planning activities on key SKU's
- Design and update plannograms and SKU Assortments to incorporate NPDs, delisting of slow & obsolete SKU etc
- Lead the performance communication at category level & highlight gaps on the opportunity area.
Qualifications:

A University Degree

Minimum 6 years Marketing experience within FMCG Sales & Distribution
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Marketing Manager at IFFCO

Marketing Manager

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