Brand Manager at Alternate Doors

Brand Manager Job Accountabilities

• Implement brand strategy to grow and sustain brand performance and profitability.
• Monitor, control and report brand performance through brands health indicators (NNS, GM, MC) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls
• Support the management of the NPD process for the brand in the CBU.
• Support and monitor the implementation of pricing policy for products within the brand portfolio in the CBU.
• Support the development & execution of approved brand M&C plan within guidelines.
• Understand & apply relevant external environment factors including consumer insights, competitor activity and other CBU activity (networks).
• Support Product Life Cycle Management including demand forecasting and minimising residuals.
• Effective execution of Trade Marketing plans
• Participate actively in company-wide initiatives as required – e.g. Margin Improvement

Qualifications for the Brand Manager Job

• Bachelor Degree
• 3-4 years demonstrated experience in Brand Management
• Professional Qualification in Marketing is essential
• IT savvy including the use of MS Office Suite of Applications