Digital Content Officer at African Wildlife Foundation

Digital Content Officer Job Responsibilities

• Plan and maintain editorial calendar to ensure coverage of new programs and projects — and consistent updates to existing content across AWF’s websites.
• Liaise with field and program staff, ensuring AWF’s websites and other digital properties reflect key program efforts and impacts in real-time.
• Conceptualize, research and write interesting content, maintaining a strong brand voice and ensuring AWF upholds its reputation as the authority on African conservation.
• Collaborate cross-organizationally to create and maintain web content that serves the needs of various business units.
• Work with closely with Digital Marketing Manager to build and implement AWF’s digital content strategy across websites, blogs, social media and other channels as needed.
• Review, edit and optimize articles, news stories and other content submitted by the organization’s stakeholders with a keen eye for SEO best practices and editorial guidelines.
• Collaborate with staff to regularly produce articles by a variety of authors, providing guidance on topics and best practices.
• Develop digital content for partner sites and co-marketing endeavors.
• Identify key trends and topics, test content performance and report on key metrics.
• Coordinate with internal and external teams to ensure all of AWF’s digital content adheres to best practices, SEO and key messages.
• Identify and build relationships with new and established online publishing and content platforms to place AWF’s content on external sites and build quality links.
• Work with Digital Design and Development Specialist to create complimentary digital assets as needed.
• Keep your finger on the pulse of new content and digital trends and platforms. Develop content for new channels and platforms, as needed.
• Work closely with Marketing Team colleagues on projects, as assigned.

Qualifications for the Digital Content Officer Job

• Bachelor’s degree with 3+ year(s) of experience
• Excellent writing and editing skills, with the ability to draft copy quickly for a variety of audiences
• Audience-first mindset and the ability to ensure we live out our brand promise and communicate our work consistently across channels
• Basic HTML experience
• Experience with CMS platforms
• Understanding of basic SEO principles and best practices
• Strong research skills and ability to translate complex ideas and issues into easily understood messages
• Experience working the Adobe Creative Suite not required, but a plus
• Ability to manage multiple projects while adhering to deadlines
• Keen interest or experience in Africa’s wildlife/land/people preferred, but not required