Trade Marketing Manager at HRBP Solutions

Key challenges

Competing in an increasingly competitive environment to achieve a leading position category champion in key categories. Translating brand marketing actions into winning customer marketing actions He will report to the Country Manager.

Responsibilities for the Trade Marketing Manager Job

• The position is based in Develops country/customer/channel 4P strategy
• Defines Category trade marketing KPIs
• Defines and manages the trade marketing budget
• Develops and implements promotional strategy in line with brand priorities and media plans across customers/channels
• Presenting on 4P strategy to customers
• Key contact for the brand marketing team with regards to all promotional and customer activity.
• Proactive in setting, communicating and executing objectives that contribute to the business unit’s results.
• Acts as strong team player within the sales organisation, motivates and encourages others, shares ideas and best practices actively within the team.
• Proven ability in linking commercial targets with viable action plans.
• Ability to integrate thinking on customer, category and shoppers to identify and set customer performance targets.
• Strong understanding and ability to apply category management principles and practices to improve in-store presence.
• Effectively manages short term and long term customer tactics and strategies, able to respond to short term customer needs without damaging the long term business perspective.
• Can positively manage customer/buyer expectations and objections, able to say no and maintain ongoing trading relationship.
• Acts as key interface between brand marketing function and sales function
• Sound financial ability and literacy, enabling the individual to effectively develop forecasts, identify trends, monitor performance against KPIs and track trade

Qualifications for the Trade Marketing Manager Job

• Bachelors of Commerce Degree in Commerce or a business related field.
• At least five (5) years’ experience of working in the marketing and commercial environment of which five (5) MUST be within a trade marketing role