Regional Marketing Managers at Kenya Tourism Board

Ref. ESS KTB/4/6/2017

Reporting to the Director of Marketing, the Regional Marketing Manager is responsible for designing and implementing plans to achieve growth and commercialisation targets for expanding Kenya’s destination customer base in the market area under their responsibility.

Key Responsibilities

• Identify opportunities for Kenyan tourism in their source market and define action plans and strategies to exploit opportunities in the market area under their responsibility;
• Ensure timely and efficient implementation of regional marketing strategy and annual work plan and ensure that regional performance targets are set and achieved;
• Manage, supervise and monitor suppliers’ performance in their market in order to achieve objectives;
• Gather continuous market intelligence on the tourism brands’ performance, customer and trade attitudes, and new problems and opportunities in the market area under their responsibility; and
• Spearhead tourism brands’ improvements to meet changing market needs.

Person Specifications

• Bachelor’s Degree in Marketing, Strategic Planning or related field;
• Master’s degree in a relevant field will be an added advantage;
• Must be a member of Marketing Society of Kenya or Chartered Institute of Marketing;
• Knowledge of international tourism industry is an added advantage; and
• At least seven (7) years relevant experience with five (5) years served in a supervisory or managerial role.

Additional Requirements

Shortlisted candidates will be required to satisfy the requirements of Chapter Six of the Constitution of Kenya 2010 and will be required to submit among other documents:

• Certificate of Good Conduct from the Directorate of Criminal Investigations;
• Clearance Certificate from the Higher Education Loans Board;
• Tax Compliance Certificate from the Kenya Revenue Authority;
• Clearance from the Ethics and Anti-Corruption Commission; and
• Report from an Approved Credit Reference Bureau, if shortlisted for interview.