Online Marketing Manager at Kenya Tourism Board

Ref. ESS KTB/5/6/2017

Reporting to the Director of Marketing, the Online Marketing Manager is responsible for supporting KTB’s Online Marketing and Advertising Strategy across various digital channels.

Key Responsibilities

• Lead the development, execution and optimisation of KTB’s online marketing efforts;
• Manage the creative direction and design of compelling and effective online marketing tools;
• Provide support and advice to the Marketing and Public Relations teams, and contracted agencies, ensuring effective integrated cross-channel campaigns; and
• Review new digital communication technologies and keep KTB at the forefront of developments in online marketing.

Person Specifications

• Bachelor’s degree in Marketing and/or Communication;
• Digital Marketing Certification;
• Must be a member of MSK or CIM or a recognized IT Professional body;
• At least seven (7) years relevant experience; and
• Exposure in the advertising industry with proficiency in Creative Writing will be an added advantage.

Additional Requirements

Shortlisted candidates will be required to satisfy the requirements of Chapter Six of the Constitution of Kenya 2010 and will be required to submit among other documents:

• Certificate of Good Conduct from the Directorate of Criminal Investigations;
• Clearance Certificate from the Higher Education Loans Board;
• Tax Compliance Certificate from the Kenya Revenue Authority;
• Clearance from the Ethics and Anti-Corruption Commission; and
• Report from an Approved Credit Reference Bureau, if shortlisted for interview.