Marketing / PR Officer at Umma University

REF: VA/UU/019/2017

Roles for the Marketing / PR Officer Job

• Planning, developing and implementing PR Strategies
• Communicating with colleagues and key spokespeople
• Liaise with media –coverage of all university functions
• Collating and analyzing media coverage
• Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
• Ensure proper dissemination of corporate publicity information materials like posters, banners, calendars, diaries, prospectus, and monthly update newsletters.
• Coverage of university activities- both video and photography.
• Maintaining and updating information on the institutional website.
• Sourcing and managing speaking and sponsorship opportunities.
• Ensure posting of all advertising both internally and externally ( media houses)
• Organize and coordinate university exhibitions and marketing activities.
• Commissioning market research
• Fostering community relations through events such as open days and through involvement in community initiatives.
• Managing the PR aspect of a potential crisis situation.
• Conducting internal communication courses and workshops
• Monitoring the public opinions about any issues
• Advising management on policy issues and communication strategies.
• Any other duties assigned by the immediate supervisor.

Marketing / PR Officer Job Qualifications

• Master’s Degree in the relevant field
• Bachelor’s Degree in Mass Communication/Marketing or equivalent from recognized institution.
• Computer Literacy
• Exemplary work performance
• Excellent communication , interpersonal and writing skills
• Drive, competence, flexibility and willing to learn.
• Excellent organizational and time management skills with the ability to multitask
• The ability to cope with pressure.
• Creativity, imagination and initiative,
• Good teamwork, analytical and problem solving techniques
• Business awareness and good knowledge of current affairs.