Customer & Product Research Officer at Duma works

Customer & Product Research Officer Job Responsibilities

• Conduct research for user and concept development, including customer persona development.
• Implement studies that address both user behavior and attitudes, and generate actionable insights for the development of the product and brand for mattresses.
• Work closely with marketing manager to identify and propose research topics.
• Prepare briefs about our customer behaviors and buying preferences and patterns.
• Conduct regular competitive research on other products and companies in our industry.
• Conduct research about buyer’s journey, and support idea generation and testing for marketing strategy

Requirements for the Customer & Product Research Officer Job

• BA/BS or equivalent working experience.
• Comfortable launching and iterating quickly products and ideas and making suggestions using data.
• Understands and has work experience with qualitative and user-centered design methodologies.
• Strong analytical skills (including mastery of Microsoft Excel)
• Past experience conducting research reports, including conducting focus group discussions, survey writing and fulfillment, and writing reports and briefs.
• Excellent communicator, both verbal and written.
• A nose for identifying unique selling points, and product marketing — this role must help us stay differentiated from the competition.