Brand Manager at Vivo Energy

Responsibilities for the Brand Manager Job

• Responsible for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategies for Convenience Retailing, LPG and Shell Card.
• Ensure that the brand remains relevant to consumers and that all initiatives support the brand promise.
• Managing both the existing product portfolio and new product launches
• Leading the strategic planning process for the assigned brands based on key consumer insights
• Maintains brand integrity across product lines
• Manage brand guidelines to ensure all vendors and internal audiences follow them
• Monitoring brand health metrics and support the development of new brand tracking across businesses.
• Leads the Marketing lifecycle process for designated brand(s).
• Works closely with all relevant Media departments to integrate media mix plans
• Leverage consumer insights to develop brand and product positioning.
• Develops monthly and quarterly reports for management
• Monitoring and analyzing business performance vis-à-vis business goals

Qualifications for the Brand Manager

• Good understanding of Retail, B2 C and/or B2B markets
• Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
• Must have a style that promotes respect, credibility and trust throughout the organization
• Excellent written and verbal communication skills.
• Strong Leadership skills.
• Strong presentation and writing skills