Marketing Manager at Vaal Real Estate

Marketing Manager Job Responsibilities

• Lead the development of policies and systems to support to support an efficient and functional marketing framework
• Initiate, develop and maintain sound and mutual relationship and network with relevant public bodies and institutions critical to the success of support functions
• Develop comprehensive annual marketing and brand budgets for approval and allocation. Ensure compliance with approved budgets within assigned departments including prudent and timely spending
• Ensure timely reporting of performance and activities of assigned functions. Marketing, Sales and Customer Service responsibilities
• Lead the marketing team i.e. graphic designer and digital marketer
• Develop work plans, market segmentation and sales strategies for implementation by the sales team
• Develop and implement marketing strategies and plans
• Review the current organizational products and services and make recommendations that will meet the targeted market share
• Overall responsibility for efficient customer service levels
• Coordinate activities that attract new clients and facilitate relationship building with existing clients
• Determine new marketing opportunities
• Lead in creation and development of online advertising, e-marketing, corporate videos for social media pages
  Stay well informed in new market trends and analyze customer and competitor behavior
• Participate in the gathering, analyzing and interpretation of data from competitors, customers and wider market
• Initiate the development of surveys, market research and analysis and implement findings
• Advice the Directors on market potential based on analyzed data
• Develop and manage marketing tools for existing and new clients including social media and marketing materials
• Organize and oversee the coordination of company events i.e. exhibitions among other events that will enhance visibility of target clients
• Represent the company on meetings, conferences, workshops and other forums to promote and articulate issues relevant to the client when called upon
• Manage and coordinate production of marketing materials including billboards, road signs, print media, business cards, brochures and other marketing items
• Coordinate effective distribution of marketing material to clients, partners and target audiences
• Liaise and oversee 3rd party suppliers including creative agencies, researchers, developers, designers, printers and branding responsibilities
• Develop and implement brand strategies and plans
• Overall responsibility for maintain the organization’s brand and publicity
• Prepare and submit reports as required
• Any other duties as may be assigned

KPIs

• Proficiency in ICT with strong MS Office and internet ability
• Strong written and verbal communication skills
• Strong analytical skills
• Strong leadership skills
• Strong negotiation and persuasion skills
• Alert to new opportunities both external and internal
• Highly effective communicator, both orally and in writing
• Team player
• High levels of integrity and confidentiality
• Creativity and innovation
• Ability for independence, robustness and resilience
• Sharp business acumen, including the ability to assess risk
• Ability to work under pressure
• Effective communicator, both orally and in writing

Qualifications for the Marketing Manager Job

• Bachelor’s Degree in a Business related field Masters will be an added advantage
• Professional qualification in marketing e.g. CIM
• At least 5 years of as a team leader in marketing/business development
• Salary Guide: Negotiable depending on experience