Digital Marketing Associate at Jumia

Job Description

As a Digital Marketing Associate, you’ll be working on OM accounts of Jumia Mall in Kenya. You’ll be implementing strategies discussed with the Head of Search, Head of FB and Head of Performance to deliver the best results for the ventures and be responsible for optimizations and other routine account maintenance.

Job Responsibilities

• Performance analysis – assist Head of SEM, FB and Display with on-the-ground knowledge in order to improve the performance of the campaigns.
• Contributing to continuous improvement by proactively assessing OM practices and methodology.
• Be fully responsible for day to day Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis:
• Bid and budget management
• Ad copy creation and A/B testing
• Search query report analysis and cleaning
• Keyword research and implementation
• Setting up of campaigns
• Ensure that campaigns go live on time
• Ensure that campaigns have been correctly set up including Creative, Destination URL and Tracking implemented
• Report creation

Qualifications for the Digital Marketing Associate:

• Experience in Search Engine Marketing (SEM) and Paid Search (PPC) (2+ years) – e-commerce or travel industry background preferred.
• Perfect English and either French or Arabic.
• Mastery of MS Excel.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
• AdWords / Bing certification a plus.
• JavaScript / AdWords Scripts experience a plus.

Start Date: Immediately