Marketing Manager at Access Afya

The Marketing Manager will drive all marketing activates, owning and adapting the long-term marketing strategy for the company, managing all marketing events and activities and strengthening brand equity and awareness. He/she will work closely with the management team, understanding business strategic priorities and goals, with the community outreach and business initiation leads, and with our network of community health workers.

Marketing Manager Job Responsibilities

• Develop and maintain key marketing infrastructure such as customer profiles and market overviews.
• Analyse and interpret data and plan for new and needed data collection.
• Develop and implement marketing plans that deepen our reach into our current markets for our clinics, school, and workforce health programs.
• Measure and grow brand equity and awareness.
• Work closely with the Expansion Director on evaluating and developing marketing and communications plans for new communities.
• Analyse and report on effectiveness of tactics, incorporating learning into new plans.
• Coach and grow the current team involved in marketing and communications.
• Listening is a key to this role. Your job will be to listen to current and potential clients, understand their wants and needs, communicate them to the management team, and develop communication strategies that will resonate with our target market. We want you to love our clinics, and want current and prospective clients to love them too.

Qualifications for the Marketing Manager Job

• Experienced marketing professional with strong understanding of marketing concepts, ideally able to speak to time spent in independent and demanding roles.
• Experience systematically planning and implementing a multi-channel marketing strategy
• Exhibits an appreciation for data, and able to track and measure effectiveness of marketing strategy and recommend changes based on data
• Experience in managing a team and possession of leadership skills
• Excellent written and verbal communication skills
• Demonstrated focus on customer needs and enhancing customer experience
• Possesses an independent and resourceful nature while structured and systematic in approach
• Exceptional organizational skills and strong attention to detail