Marketing Manager East Africa at MasterCard

Job description

Main Responsibilities

To drive and oversee integrated marketing approach and solutions for the East Africa that drive Mastercard business performance and contribute to company’s positive reputation
To ensure best alignment of marketing resources to support volume, transactions and revenue growth, while staying locally relevant and in alignment with regional strategies and priorities

Responsibilities

• Plans and executes local Marketing strategies, including advertising, promotions, sponsorships, market research, product marketing, co-promotions with merchants/banks/other partners, etc., to align with business priorities
• Identifies consumer segment needs and priorities, and leverages consumer insights in marketing programs and activities
• Supports development of consumer-led product value propositions relevant for local markets, and execution of Product Marketing strategies to drive adoption and usage
• Deploys regionally agreed metrics and specifications to track program performance, measures program performance, and makes recommendations based on results
• Provides directions to agency staff for production and delivery of promotional marketing materials, including print, electronic, direct mail and other promotions
• Manages local Marketing budget with guidance and support of the direct manager to ensure that all campaigns, programs, and activities are within allocated budget

All About You

• Experience in one or mix of marketing fields across B2C, B2B or product marketing
• Bachelor’s degree, MBA optional
• Experience working with internal colleagues across functions and job families
• Demonstrated success building relationships and delivering results with global, multi-cultural or remote project teams
• Managed elements of a cross-functional project within own locale
• Experience leveraging multiple sources of data to identify insights for a campaign or to serve as the basis for developing agency briefs
• Experience delivering and assessing creative/advertising across channels
• Strong project and time management skills
• Strong written and oral communication skills in English language
• Based in Nairobi, Kenya with no objection to travel for work, primarily within countries of responsibility