Communications Manager at Bible Society of Kenya

Job Responsibilities:

• Design appropriate marketing strategies for the Society.
• Draw up work plans for implementing the market strategies.
• Conduct market research through maintenance of database on the Society’s products and characteristics of the market.
• Collect competitor product and service information and define the Society’s competitive advantage through analyses of market share.
• Spearhead marketing campaigns aimed at making known the Society’s products and enhancing its image.
• Constantly undertake brand and image building of the BSK.
• Periodically review marketing and communication and brand standards guidelines to ensure uniform adoption of the brand.
• Systematically monitor formal and informal broadcasts, print and social media for BSK coverage.
• Manage BSK’s communications externally through different forums.
• Manage media relations and coverage for increased brand visibility.
• Guide on event planning for all BSK events to ensure good customer experience and communication of BSK key messages.
• Plan and implement promotional campaigns.
• Continually guide and oversee the review of the BSK’S product offering to ensure they remain relevant.
• Manage the marketing and communications budget.
• Develop a process for customer feedback and set customer satisfaction index and continually improve on customer experience.
• Cascade the Society’s annual goals and objectives to team members through the balanced score card, carrying out periodic performance reviews.
• Ensure development of team members through performance feedback, recommending training where appropriate and coach and mentor individuals for
• Support the implementation of the various BSK programmes

Qualifications for the Manager Communications Job

• A degree in Marketing, Communications or a related field.
• Membership to a professional body.
• At least 5 years’ experience in marketing and communications of which 3 must be at a management level.
• Required job skills and personal attributes are as outlined below: