Senior Communications Officer - DEPP Lab at African Development Solutions (Adeso)

POSITION SUMMARY

Adeso’s Communications Team is responsible for developing and overseeing the implementation of the Adeso Communications Strategy. This includes defining and formulating key messages and proof points to broaden the understanding of Adeso’s unique, people centered and participatory program approach amongst stakeholders across the humanitarian and development sector, governments, donors and the media.

The Senior Communications Officer will work with colleagues to support the implementation of the AIM DEPP Lab Communications Strategy and support efforts to increase the AIM DEPP Lab growth. S/he will collaborate with internal and external stakeholders to ensure that AIM communications enable and accelerate its milestones and goals.

The Senior Communications Officer should have a breadth of knowledge in PR, social media, marketing, web and e-communications with plenty of room and interest in innovation, challenges and learning. This opportunity requires the ability to coordinate, research, and create content (i.e., social media, donor communications, impact stories, program updates, etc.) for a variety of audiences including, donors, media, the general public, internal staff, and program partners among others. The position will specifically be responsible for leading the daily management of social media and online communications and marketing activities for multiple online platforms.

The successful candidate will have a talent for writing and a willingness to engage in projects ranging from writing, editing, proofreading, and leveraging social media and blogs-across several different publications while juggling multiple deadlines and priorities. The desired candidate will exude passion and a driving desire for excellence in all they do. The candidate will also be expected to be a strategic thinker who understands how social media is a vital part of a larger, integrated digital marketing strategy including SEO, Analytics, Email Marketing, and building a culture of constant testing and refinement.

POSITION PURPOSE

• Increase AIM’s online visibility, voice, and influence;
• Support fundraising, business development and communication through a variety of tools, techniques and resources – including media pitching, ongoing website presence , promotional materials;
• Lead and manage social media campaigns.

SPECIFIC ROLES AND RESPONSIBILITIES

• Social Media Management
• Develop and execute social media strategies to leverage editorial content across a variety of channels as well drive reader engagement
• Manage AIM’s current social media accounts;
• Assess AIM’s current social media presence and determine which new channels offer the best opportunity to increase the organization’s online presence;
• Set targets for increasing AIM’s visibility and reach via Facebook, Twitter, LinkedIn and other selected social networking sites;
• Analyze and optimize monthly social engagement analytics and ad performance on all platforms;
• Monitor monthly social performance ensuring the yearly goals are met or exceeded;
• Maintain a list of all social media accounts log-in information and always make sure HQ has the most up-to-date information; and,
• Develop and implement social media campaigns, including use of paid advertisements.
  Content Development and Editorial Support
• Develop and maintain overall content strategy and standards for voice and tone for digital communications;
• Provide frameworks and guidance to support colleagues in their promotional and messaging work, in line with the Communications Strategy;
• Maintain and help to evolve the voice of web communications; research, write and edit SEO-rich, grammatically accurate content for AIM’s website, e-mails and social media, taking a proactive approach to improve our communications and brand across all online channels;
• Edit and disseminate AIM case studies and success stories to maximize their use;
• Support the writing and editing of AIM’s publications;
• Promote AIM in relevant media and network spaces and manage the production and delivery of appropriate outreach material, including key publications such as the annual report.
• Beyond these specific responsibilities, the Senior Communications Officer is expected to collaborate on activities as agreed upon with the Project Director and the Director of Strategic Partnerships and Development to support the delivery of the DEPP Communications Strategy.
  Other
• Develop and promote communication tools and resources to use in their external activities, in order to secure a consistent external AIM message, and optimize the communications power of AIM.
• Copyediting, edit, review, and mark documents to ensure correct grammar, punctuation, spelling, sentence structure, and usage. Impose a consistent style while querying or correcting inconsistencies, flagging and checking head levels and callouts for graphics or notes, cross-checking in-text references, and styling reference lists or bibliographies.
• Develop and maintain positive working relationships with team members, and other units across the organizations.
• Any other duty as may be assigned.

SKILLS AND QUALIFICATIONS

• Bachelor’s Degree in Communications/Journalism or related field;
• 2-3 years’ work experience in communications and marketing;
• 1-2 years professional experience with Facebook, Twitter, LinkedIn, Pinterest, with proven results on impacting Key Performance Indicators of an organization;
• Expertise and experience leveraging social media communication channels to provide a compelling and inspired sense of an organization's mission to a broad range of audiences;
• Experience with HTML coding, email distribution tools and content management systems;
• Knowledge of social media management & analytics tools such as SproutSocial, Buffer, Hootsuite, SocialBro, TweetDeck, Followerwonk, Sprinklr, Facebook Insights, Twitter Analytics, Pinterest Analytics, etc.;
• Experience with social media design tools such as Canva, PicMonkey, Pagemodo, Piktochart, Infogr.am,
• etc.;
• Understanding how social media plays a role within a larger digital marketing team to contribute to a unified vision of campaigns;
• Passionate learner and self-starter. You should be comfortable owning your projects and have a ‘learner focused’ mindset. You have a propensity to take action, learn from your mistakes, and bring a wealth of knowledge to the team;
• Excellent written and spoken English is essential, as well as a critical eye for editing and grammar;
• Ability to work in a multi-cultural, multi-ethnic environment with respect for diversity;
• Bonus: Experience working within a humanitarian or development context and working on international donor -funded projects.