Head of Digital Marketing at Britam

Job description

Job purpose

To develop, implement and manage the company’s digital marketing and branding strategy and visibility to ensure brand equity growth, brand consistency and effective management of online marketing activities to generate and increase traffic to the social media platforms

Key Responsibilities

• Develop the plan and the parameters for the corporate social media strategy by defining objectives and establishing what needs to be accomplished and define how it is done
• Conduct digital market segmentation and positioning of the company brand
• Ensure that social media accounts are updated on a daily basis and that messaging is timely and relevant. By using social media tools.
• Grow the Company’s brand equity on digital platforms
• Monitor and engage in dialogues on the company websites and social media sites while looking out for any positive or negative feedback and then following up the feedback with the relevant department.
• Formulate, implement and monitor adherence to company branding and digital marketing guidelines
• Constantly searching the internet and news headlines for articles, stories and tips that are industry related and which can be posted to the Britam social media account.
• Ensure security, legal and privacy compliance for users on all digital assets
• Develop and bring to fruition social media campaigns that aim at increasing awareness of Britam social media sites.
• Ensure online market leadership in share of voice and visibility on key platforms such as social media, search engines, online collaboration (partner& publisher sites).
• Measure and report on return on online marketing & branding investment
• Support offline marketing campaigns
• Prepare and monitor utilization of digital marketing budget; and
• Deliver on performance requirements as defined in the departments’ strategy map, balanced scorecard and Personal Scorecard.

Working Relationships

Internal Relationships;

The Person Will Be

• Accountable to the Director, Marketing & Corporate Affairs
• Required to liaise and work closely with the other business head and Britam staff

Knowledge, experience and qualifications required

• Relevant Bachelor’s Degree; MBA is an added advantage.
• 7-10 years’ experience in a similar position; 4-5 of which should be in a managerial capacity in a busy environment.
• Commercial and general management experience in a company of approximately similar size.

Essential Competencies

• Deciding and Initiating Action: Ensures, key organisational objectives are met, takes responsibility for decisions, actions, projects and people while focussing on achievement of strategic results; takes initiative and works under own direction; initiates and generates activity; makes quick, clear decisions with limited information available which may include tough choices or considered risks; decisions and actions takes into account possible impact on all parts of the business.
• Leading and Supervising: Provides the business with a clear direction based on the overall strategic intent of the organisation; motivates and empowers others with a clear sense of purpose; creates a positive organisational climate that fosters learning and development; acknowledge high potential talent; sets and articulates the vision and values through own personal behaviour.
• Relating and Networking: Easily establishes, as well as assists others in building good relationships with customers and staff across all departments, inside and outside of the organisation; relates well to people at all levels; facilitates the resolutions of conflict and manages disagreements with tact and diplomacy.
• Persuading and Influencing: Gains clear agreement and commitment from others by persuading, convincing and negotiating to the benefit of the organisation, promote the organisational strategy during conversations; makes effective use of political processes to influence and persuade others; promotes ideas on behalf of oneself, the department or the organisation; makes a strong personal impact on others; takes care to manage the organisation’s impression and brand on others.
• Formulating Strategies and Concepts: Works strategically to realise organisational goals; sets and develops organisational strategies; identifies, develops positive and compelling visions of the organisation’s future potential; takes account of a wide range of issues across, and related to, the organisation; encourage others to take a strategic and long term view in terms of the organisation’s future; communicates the organisational strategy, vision and objectives effectively across all levels of the organisation.