Head of Corporate Communication at Britam

Job description

Job purpose

Responsible for spearheading management of the company’s image and reputation through strategic corporate communication, establishing and managing strategic public relations plans and play a role in protecting and enhancing the department/company’s public reputation and ensure the quality and integrity of messages presented in corporate publications

Key Responsibilities

• Developing and implementing internal & external communication strategies for the company aligned to the mission and business goals of Britam;
• Initiate and manage the PR and Communication budget with clear targets on Return On Investment;
• Managing PR, Communication, and reputation management for the company in potential or full crisis situations to ensure brand equity is not affected;
• Media liaison role, responding to enquiries from media, organizations, and the public on general and specific issues affecting the company and collaborative initiatives including publication of media releases;
• Researching, writing and distributing press releases to targeted media aimed at enhancing the corporate brand of the company.
• Proactive media engagement, including pitching stories to media to enhance the corporate reputation of the company.
• Preparing and supervising production of promotional videos, documentaries, photographs, films and multimedia programs
• Manage content for the company’s internet and intranet platforms.
• Regular engagement with Britam stakeholders i.e. BU Head and Directors to source for potential information to be communicated;
• In liaison with Market Research and analytics Unit, identifying and commissioning relevant researches on communication
• Drafting speeches, speaking notes, and backgrounders for Senior Executives.
• Formulating communication policies and procedures to guide the development, approval, sharing and custody of company information.
• Work with Britam media monitoring agencies to enable them to deliver as per their mandate
• Contribute to monitoring competitor trade and activities and proposing counter activities for major threats
• Deliver on performance requirements as defined in the departments’ strategy map, balanced scorecard and Personal Scorecard.

Requirements

• Relevant Bachelor’s Degree; MBA is an added advantage.
• Professional communication qualification e.g. IPR/PRSK or equivalent.
• 7-10 years’ experience in a similar position; 4-5 of which should be in a managerial capacity in a busy environment. Commercial and general management experience in a company of approximately similar size.

Working Relationships

Internal Relationships;

The Person Will Be

Accountable to the Director, Marketing & Corporate Affairs
Required to liaise and work closely with the other Business head and Britam staff

Essential Competencies

• Deciding and Initiating Action: Ensures, key organisational objectives are met, takes responsibility for decisions, actions, projects and people while focussing on achievement of strategic results; takes initiative and works under own direction; initiates and generates activity; makes quick, clear decisions with limited information available which may include tough choices or considered risks; decisions and actions takes into account possible impact on all parts of the business.
• Leading and Supervising: Provides the business with a clear direction based on the overall strategic intent of the organisation; motivates and empowers others with a clear sense of purpose; creates a positive organisational climate that fosters learning and development; acknowledge high potential talent; sets and articulates the vision and values through own personal behaviour.
• Relating and Networking: Easily establishes, as well as assists others in building good relationships with customers and staff across all departments, inside and outside of the organisation; relates well to people at all levels; facilitates the resolutions of conflict and manages disagreements with tact and diplomacy.
• Persuading and Influencing: Gains clear agreement and commitment from others by persuading, convincing and negotiating to the benefit of the organisation, promote the organisational strategy during conversations; makes effective use of political processes to influence and persuade others; promotes ideas on behalf of oneself, the department or the organisation; makes a strong personal impact on others; takes care to manage the organisation’s impression and brand on others.
• Formulating Strategies and Concepts: Works strategically to realise organisational goals; sets and develops organisational strategies; identifies, develops positive and compelling visions of the organisation’s future potential; takes account of a wide range of issues across, and related to, the organisation; encourage others to take a strategic and long term view in terms of the organisation’s future; communicates the organisational strategy, vision and objectives effectively across all levels of the organisation.