Marketing Executive at The Wealthsmith Limited

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:

Roles

• overseeing and developing marketing campaigns
• conducting research and analyzing data to identify and define audiences
• devising and presenting ideas and strategies
• promotional activities
• compiling and distributing financial and statistical information
• writing and proofreading creative copy
• maintaining websites and looking at data analytics
• organizing events and product exhibitions
• updating databases and using a customer relationship management (CRM) system
• coordinating internal marketing and an organization’s culture
• monitoring performance
• Managing campaigns on social media.

Job Requirements

• Degree in Marketing would be an advantage as would CIM qualification.
• Previous experience in a similar role.
• Strong project management/organizational skills.
• Ability to use spreadsheets to analyses data and spot trends.
• Understanding of customer segmentation.