Communication and Advertising Manager - Media Buying at Britam

Job description

Key Duties and Responsibilities

• Leverage available media research to improve buying strategies
• Identify and pursue unique media buying opportunities and added-value programs via media partnerships
• Aggressively negotiate rates, while maintaining a fair and honest approach with media reps
• Oversee day-to-day media buying process
• Train assigned officers to support their professional development
• Focal point in the execution of authorized media plans, purchase orders and media payments
• Oversee building of annual media plans and make subsequent plan revisions for multiple brands, communication programs and new initiatives
• Provide significant input into all media mix discussions, analyze results of media efforts and develop measures of success
• Champion relationship with media vendors, contractual agreements and other relevant partnerships
• Be responsible for presenting monthly media plans to General Manager–Communication
• Agency management and supporting plan execution with appropriate back-up, research

Desired Qualifications, Knowledge and Expeience

• A degree in Communication or a business-related field
• Professional training in Marketing or Public Relations
• Over 4 years’ experience in media management and advertising

Desired Competencies

• Good negotiation skills
• Excellent communication skills
• Strong analytical ability
• Able to work well with minimum supervision
• Team player with excellent interpersonal skills
• Computer proficiency