Copy Writer at Standard Group

Job Responsibilities

• Reporting to the Digital Content Manager, Copy Writer will be responsible for the following;
• Interpret copywriting briefs to understand project requirements
• Generating creative ideas to build innovative campaigns, and overseeing execution
• Collaborate with freelancers, designers, PR and other professionals on large- and small-scale projects
• Writing clear, compelling copy for various mediums (e.g. native ads, blog posts, newsletters)
• Conduct high-quality research and interviews
• Edit and proofread copy, using SEO principles to maximize reach
• Overseeing campaigns from inception to execution and generating performance reports for clients and sales teams
• Advise supervisor on new trends, tools, applications, channels, design & strategy

Qualification & Skills

• Required Experience: Over 2 years’ experience working either as a journalist, marketer or a public relations officer in a media house; one of which must be in online journalism.
• University Graduate in Communication, Media, Public Relations or a related eld from a recognized University. Must have certification in computer studies.
• Excellent communication, creative and writing skills.
• Strong editorial skills; understanding of Media Law and Media Ethics
• In-depth knowledge and understanding of video and social media platforms, their respective audiences and how each platform can be deployed in di erent scenarios.
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply con ict resolution principles to mitigate issues
• Must have strong analytical skills, social media savvy.
• Keep abreast of evolving trends through continuing professional education in the area of digital platforms