Digital Marketing Executive at Wananchi Group

Position Reporting to: Marketing Manager – Cable

Job Purpose / Summary: Create and retain a robust and engaging online community of users (Online and social media) that will contribute to the growth of Zuku brand and its customer base.

Key Responsibilities

• Assist in the development and implementation of the digital brand strategy
• In liaison with Marketing Manager and the digital agency, create and manage social media content (Facebook, Instagram, Twitter) in line with our digital brand strategy;
• Uploading and maintaining content for the organisation’s website across all countries/regions;
• In liaison with the digital agencies, coordinate media to ensure they are within budget;
• Dispatch email marketing campaigns to staff and customers to create awareness on new campaigns and initiatives;
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
• Use web analytics software to monitor performance of Zuku/ Wananchi websites and make recommendations for improvement;
• Train staff on online tools & community management
• Record and upload company events onto the company’s online platforms

Qualifications:

• Bachelor’s degree in business, marketing/ IT
• Three years’ experience in social media management
• Sound knowledge new media / internet applications desirable
• Excellent communication skills (verbal and written);
• Ability to exercise tact and good interpersonal skills;
• Project management skills;
• Time management skills;
• Analytical & problem solving skills;
• Ability to be pro-active with a sense of urgency;
• Ability to read, understand and communicate semi technical documentation;