Content Strategist at Mogo Finance

Key Responsibilities:

• Develop an end-to-end content strategy: define content themes/pillars, map them to target segments and customer journeys.
• Maintain the content calendar across all channels (social media, website, blog, email/SMS, field marketing assets, influencer assets etc) and ensure alignment with the marketing/communications campaign schedule.
• Conduct research: audience personas, competitive content audit, trending formats, platform insights, Kenya-specific media consumption behaviours.
• Collaborate with content creators, videographers, graphic gesigners, digital marketing, influencer manager and PR Manager to bring strategic direction to content creation: briefing creatives, approving scripts, storyboards, ensuring brand consistency and optimization for platforms.
• Ensure channel-appropriate best practices are infused into content (website, blog posts, landing pages, social media etc).
• Design and oversee content optimization: repurposing assets (e.g., turning video to shorter clips, blogs to infographics), distribution strategy and scheduling.
• Analyse content performance (engagement, dwell time, social shares, conversion metrics) and surface actionable insights to optimise future content.
• Support field marketing & activations: provide content assets and scripts for branch events, field marketers, social activations and off-line collateral.
• Maintain brand voice, tone guidelines, editorial style across all content produced; and maintain a content asset library for reuse.
• Stay updated on content trends (e.g., interactive formats, Shorts/Reels, IG Carousels, TikTok Kenya trends) and recommend innovative formats

What you will need:

Skills & Competencies:

• Bachelor’s degree in Marketing, Communications, Journalism, Media Studies or related field.
• 3-5 years’ experience in content strategy or content marketing, preferably in Kenya’s digital environment.
• Strong editorial thinking, ability to map audience journeys, set content themes and translate into execution.
• Excellent writing and editing skills; ability to craft for different formats and channels.
• Experience with social media content, blogs, website content, email/SMS content and field collateral.
• Familiarity with analytics tools (Google Analytics, social insights), ability to present insights and recommendations.
• Comfortable working with internal stakeholders (Design, Videography, Digital, Influencers, Field Marketing) and managing multiple content streams.
• Highly organised, proactive, creative and detail-oriented.