Marketing & Business Development Officer at Kenya Institute of Management (KIM)

Roles & Responsibilities

• Formulate and execute marketing plans in liaison with heads of functions to ensure effective marketing strategies.
• Develop, process and share marketing materials including brochures, flyers, posters and cards to user units.
• Generate live leads and make follow ups to be able to convert them into business
• Implement Institute’s marketing policy at the user Unit to ensure total compliance
• Oversee creation of advertisement and marketing materials to promote KIM products
• Participate in evaluation of marketing activities to measure its effectiveness.
• Coordinate internal marketing schedules to ensure proper planning and facilitation in line with the marketing schedule.
• Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment (RoI).
• Prepare monthly marketing reports on all marketing activities that have been implemented and keep records of the same
• Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.
• Develop and implement plans aimed at strengthening relationships with the media organizations to ensure the most effective messaging and positioning of the KIM Brand.
• Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future -marketing activities

Job Requirements

• At least five years’ experience in a large organization in an active commercial environment.
• A Master’s degree in a relevant field from a recognized institution.