Brand Manager at Brookside Africa Limited

Job Description

REPORTING TO GENERAL MANAGER - MARKETING

Key Responsibilities

• Develop and execute Marketing programs that increase brand identity and bend awareness
• Brand positioning in the market
• Translate brand strategies into brand plans and brand positioning
• Lead creative development and motivating stimulus to get targeted population to take action"
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of brand in all marketing campaigns
• Coach the team and get the best from everyone
• Monitor market trends, research consumer markets and competitors' activities Identify opportunities and key brand issues
• Oversee brand marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Develop new and innovative growth strategies

Minimum qualifications, experience, knowledge and skills

• University degree in Business or Marketing Management
• Ability to withstand work pressure
• Drive for results and strong leaderships skills
• Excellent understanding of full marketing mix
• Highly creative and innovative
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Ability to develop brand and marketing strategies
• Excellent communication and interpersonal skills