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East African Breweries Limited (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non alcoholic drinks (ANADs) reaffirming our standing as a total adult beverage (TAB) company. With breweries, distilleries, support industries and a distribution network across ...
Job Description
Context/Scope:
The trading environment of the FMCG category is changing from a pure commodity approach to brand and image building. Key Accounts are slowly emerging, which will result in specialization and concentration of decision power. To gain competitive advantage and to enhance brand, volume and profit performance the trade marketing and merchandising organizations need to successfully implement EABL's trade marketing and merchandising standards. The role of the Divisional Trade Marketing Manager is to manage and direct the divisional Sales Force and other trade marketing assets in order that they achieves the brand, availability and merchandising objectives in line with the needs of the trade.
Purpose of Role:
The main purpose for this role will be to develop and execute a divisional trade marketing and merchandising plan which meets brand, volume and profit objectives for each trade channel and customer through the most effective and efficient utilization of budgets and manpower in order to achieve overall Sales and Distribution objectives.
TOP 3-5 Accountabilities:
Qualifications and Experience Required:
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