Brand Manager at Frank Management Consult Ltd

Our client a well-established FMCG company is seeking to fill the role of a Brand Manager. The Successful candidate will champion brand experience and research/consumer insights to transform actionable consumer insights and sentiment to ensure that the business continually grows its market share.

Job Responsibilities

• Develop & Translate new and innovative growth strategies into brand plans and brand positioning
• Brand positioning in the market; take ownership of launches; drive development of consumer-centric products.
• Developing 360 degree Communication plans across all key touch points anchored on the Communication Strategy.
• Daily management of the brand: tracking and analysis of brand performance; animation of catalogue; build integrated consumer brand experiences
• Build, develop and manage your team, train them and develop their marketing expertise and know-how
• Portfolio Financial Management:  Prepare budget for the brand and monitor advertising budget. (forecasts, sales performance, pricing strategy, marketing budget, profitability – P&L
• Liaise with  other departments/ partner agencies  to drive the brands’ business agenda
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities
• Identify opportunities and key brand issues
• Oversee brand marketing and advertising activities to ensure consistency with product line strategy in collaboration with the digital manager, develop and implement the digital strategy for the category

Qualifications

• Degree in Marketing/Sales/Business Administration or equivalent qualification
• 3 – 5 years’ marketing and brand management experience
• Experience as a Brand & Partnership Manager within an FMCG industry a MUST