Communications Officer at SBM Bank

Job Purpose:

Reporting to the Communications Lead, the Communications Officer will be called upon to assist in the development and execution of the corporate communications strategy to enhance the corporate image of the Bank. The incumbent will also contribute to the development and execution of public relations (PR) strategies and tactics to enhance the brand image of all our products, services and channels.

Key Responsibilities

• Contribute actively towards the development and execution of the corporate communications strategy
• Develop and implement the Public Relations (PR) strategy as part of a marketing campaign to promote the image of the Bank and that of its products, services and channels
• Develop and manage good media relations
• Design and execute PR strategies.
• Manage communications effectively in crisis situation.
• Leverage existing PR tools such as newsletters, intranet and the website
• Contribute to internal communications through various platforms
• Drive influencer engagement and communication
• Develop end-to-end brand content for digital channels such as social media, intranet and the website
• Work closely with the digital team to communicate the right messages on social media networks and other digital platforms
• Organise events such as media conferences, media briefing, product launch events and other PR events
• Proactive and reactive in writing articles, both in English and French for the local and international media.
• Build thought leadership in the financial sector both locally and internationally

Job Qualifications

• Bachelor’s degree in communication, journalism, public relations, languages, management or any business-related subjects
• At least 4 years of professional experience in a similar position
• Experience in digital brand content development is essential
• Economic, banking or financial article writing will constitute an advantage
• Experience in journalism would be a definite advantage
• Excellent writing and spoken skills, both in French and English
• Banking and Finance experience is not mandatory but will constitute an advantage
• Proven track record in digital writing and brand content development
• Excellent team player
• Excellent presentation and interpersonal skills
• Ability to work independently with attention to details
• Ability to think critically with an inquisitive mind.
• Ability to build long-lasting relationships with key stakeholders