Product Marketing Manager - Coils East Africa at Mabati Rolling Mills Limited (MRM)

Job Description

Key responsibilities:

• Manage the marketing function for Domestic and Export customers for Group and non-Group customers, including all influencing communities (specifiers, architects & developers across the East Africa Coils Market).
• Oversee the East Africa Coils marketing, branding, advertising, merchandising, promotional activities and plans for Coils in line with local and Group plan.
• Identify and develop new market segments for coated products including market analysis, competitor profiles, product profiles and segment marketing plans.
• Provide market information on competitor activities locally and on imports.
• This includes monthly reporting and pricing intelligence.
• Work cross-functionally in ensuring new product development implementation and broad organizational understanding of key market drivers and needs.
• Support the Corporate Public Relations strategy and support the Group’s Foundation fundraising and communication plans.
• Manage corporate information including the development of thought leadership, materials and technology updates across the Industry Globally.
• Manage and implement the company’s Coils Digital Marketing plans and support the Group’s Foundation Online strategy.
• Represent Coils Business Unit across Relevant Government Bodies influencing market demand and products.
• Ensure robust use of CRM for Project tracking, Project ‘flyers’ and other marketing materials.

Minimum Qualifications and Experience Requirements :

• A Business Degree in Marketing from a recognized university.
• A Masters in Business Administration or Post graduate in Marketing/Commerce will be an added advantage.
• Member of the Marketing Society of Kenya.
• Minimum 10 year experience 7 years of which must have been spent leading a marketing team in a large organization.
• Knowledge in domestic and international economic/trade, political and commercial competitive environments marketing concepts, strategy development/deployment and commercial processes/practices.
• Excellent understanding of marketing principles in detail including Segment Value Propositions and Brand marketing.
• Excellent communication, negotiation and planning skills as well as capability to work across Business Units and functionally in a Matrix environment.